Adding Grade 8 IC role to Social Marketing Job Family (Staff Social Marketing Manager)

Why is this change being made?

This change provides additional social industry-standard opportunities for individual contributors to grow their careers at GitLab. In addition to being an industry standard grade and requirement, this particular role has several market and GitLab justifications (also included in the job description)

• The Staff Social Marketing Manager role will provide a high level of expertise in solving complex problems with a strong understanding of integrated marketing campaigns, audience, and paid & organic social marketing strategy.
• Additionally, this role will be key in bridging existing gaps between organic social marketing efforts and more enterprise integrated digital marketing initiatives, helping to shape GitLab’s new digital marketing experience.
• Within public enterprise B2B technology organizations, approximately 1-3 team members exist in similar or the same role(s), particularly as a cross-section between social and digital marketing.

This MR was made to follow through the approval process for updating job families as outlined in the handbook

Author Checklist

• Provided a concise title for this Merge Request (MR)
• Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
  • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added.
• Assign reviewers for this MR to the correct Directly Responsible Individual/s (DRI)
  • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the Maintained by section on the page being edited
  • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies
• If the changes affect team members, or warrant an announcement in another way, please consider posting an update in #whats-happening-at-gitlab linking to this MR
  • If this is a change that directly impacts the majority of global team members, it should be a candidate for #company-fyi. Please work with internal communications and check the handbook for examples.

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