Social Media Request - Southwest Brand Video
📬 STEP 1: For Requester
1. What is your request all about?
Promote Southwest brand video and a series of 2-3 video clips for social media
.
2. Pertinent Dates
- Content Live Date (when the webcast happens, blog is public, etc):
03/08/2024
- Promotion by Date (when we'd ideally be promoting the content; in advance for events, after publication for blogs, etc.):
03/21/24
3.
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None, this is a social only/first ask -
Yes, it's a GitLab owned link; coming soon -
Yes, it's a 3rd party (non-GitLab) link; add link here
Is there existing creative to consider or will we need to create our own? Creative elements, like images or videos, are required for sharing on organic social channels. Check links using this social card validator. If there is a card, we won't need to create additional assets.
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There is an existing social card/opengraph attached to the link -
Request use of social media templates -
Existing assets from the brand design team are here: insert link to related issue or repo for creative
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I require new custom assets for social (no card attached to link, no assets currently available) -
I'm not sure what I require (the social team will review with you in the comments below)
4. What is the overall utm_campaign? - webcast123, i.e. utm_campaign=webcast123
add utm_campaign URL here
-
I'm not sure what my utm_campaign code is or there isn't one
5. Who is your intended audience? Note, that we cannot use targeting parameters on organic social. This helps us write copy.
Make the intended target data as code
, e.g developers
, senior
. You may choose as many interests that align. Please feel free to type in additional specifics below the table.
| DevSecOps Manager/Executive | Development | Productivity | All |
6. What are the ideal objectives? (Think clicks, sign ups, awareness, etc.)
-
I want people to know about the information (impressions on social posts) -
I want people to respond, share info with others, and/or take action on-social channels (engagements on social posts) -
I want people to register, read, or continue off-social media channels (clicks to the link attached to the posts)
7. Are you considering or will be adding paid social advertising for this campaign?
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Yes, I'm requesting paid social advertising add link to paid social media issue
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No, I am not requesting paid social advertising -
I'm not sure (the social team will help you determine the right path)
8. Anything else we should know or could be helpful to know?
Add additional thoughts here. Subjective things are helpful. This is a new initiative, we've never promoted this topic, our audience is loosely defined, etc.
Bamboo LinkedIn & Twitter copy to come
9. Please link all related issues in the related issues section below
📝 STEP 2: Social Team: To-Do's
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Asset Review: if asset links were provided, please review to be appropriate for social. If existing assets are not appropriate or if the requester asked for custom assets, please use Canva to accomplish. If this is tied to a larger campaign, please open a design issue, tag requester, and link as a related issue here.
🗓 STEP 3: Social Team: Scheduled posts
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All posts that can be added to Sprout are scheduled -
Tag the requester of the issue and to notify and close issue