FY22Q1 KR: Drive MRARR from 12M to 25M => 62%

https://about.gitlab.com/handbook/engineering/quality/performance-indicators/#mrarr

Short term

DRI: Kyle

• Continue to push existing MRARR contributing MRs to merge
• We still need to focus on existing contributors in the short term and get contributions into a stable stream

Long term

DRI: Tanya MRARR - defined a 4 step plan for TAMs to engage customers with value proposition.

Playbook

1. Communicate improvements, what have we done to shorten CI time and iterate faster
2. Alignment of benefits, ask what are the customer’s top wants and who can contribute
3. Commit to timely merge, with expected release to realize the contributions.
   • Identify ways to have it merged in a timely manner
   • Have a timeline, make it sure which release it will land Available in the product.
4. Recognition of work
   • MRARR wins slack channel
   • Recognition with the customer.

Future Value proposition

• Developer certification.
• MRs contributed now will be counted towards this certification

Task

• Create messaging and tracking
  • Messaging https://docs.google.com/document/d/1uaUS5vYn_qYGOOBWWGx4oKiXn0925YWO99R73V872J4/edit#
  • MR Tracking https://docs.google.com/spreadsheets/d/14lp7GLFNg8k9w2ZdDpbLwe9TnK_AMvP1JKemz4iilPQ/edit#gid=2013233191
  • Contributor tracking https://docs.google.com/spreadsheets/d/1yIASbQOS2TcHIFmSW_e3xTiQzgkYSLSgiujFJ7Dg834/edit#gid=447581669
• Create recognition venue
  • MRARR week-in-review https://docs.google.com/document/d/1UwiBsQKV9PBhHK5uyVzdjxoX1XoZi4FXcn6aAMOCCis/edit#
  • #mrarr-wins slack channel https://gitlab.slack.com/archives/C01NTMN6U0P
• Review 4 step playbook with TAM team https://gitlab.com/gitlab-com/www-gitlab-com/-/issues/9956
• Make it easy to contribute by iterating on Contributing to Development guide | #11072 (closed)
• Incentivize customer contributions by committing to timely merge, setting SLOs around GitLab review turnaround | #11153 (closed)
• Ensure we know when customers contribute by improving our measurement mechanisms | https://gitlab.com/gitlab-com/www-gitlab-com/-/issues/10853
• Improve customers' experience contributing by gathering feedback from contributors | #11074 (closed)