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Update Competitive Review Template

Jackie Porter requested to merge jreporter-main-patch-68891 into main

Overview

In the QBRs, we heard GitHub is the biggest competitor. I am trying to do a feature comparison with GitHub's roadmap and positioning to help hydrate materials for objection handling. I also wanted to use these issues as a sensing mechanism for prioritization.

I tried to query for issues that would be competitive levers for GitLab but found there wasn't an established process in the handbook for this.

Establishing a process for this will help us to identify opportunities to help our field combat the head-to-head deals with GH features but also identify opportunities for us to differentiate ourselves from GH across the entire platform.

Proposal

Iteration 1:

  1. Create a competitive and gh-competitive label
  2. Add labels to features and issues that would help us compete with GH
  3. When we do the Competitor roadmap review and create issues, we add this label
Edited by Jackie Porter

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