Add Highlight labeling for Kickoff items
From the Product Team Meeting - https://docs.google.com/document/d/1feF46WvqBuWJ-bYnA-BuCD4gq_J5UagupNHJYTBtII8/edit#bookmark=id.tdtudz6g83c6
cc - @tipyn @johnjeremiah
From the Product Team Meeting - https://docs.google.com/document/d/1feF46WvqBuWJ-bYnA-BuCD4gq_J5UagupNHJYTBtII8/edit#bookmark=id.tdtudz6g83c6
cc - @tipyn @johnjeremiah