Consolidate feature tier decision making content into a consolidated "how to" product handbook page
Making a decisions on what tier a feature goes in is important and we have a create a variety of supporting documentation. It would be helpful to create a tiering decision handbook page to consolidate it for easy use/access. The pricing strategy page will remain, this new page is not meant as a replacement, but rather as tactical support.
Content:
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Buyer based open core: https://about.gitlab.com/handbook/ceo/pricing/#pricing-strategy -
Personas of each tier (IC, director, exec): https://about.gitlab.com/handbook/ceo/pricing/#buyer-based-tiering-clarification -
Reasons for upgrade survey: PPS survey -
Written strategy to use popularity to get to revenue: In direction pages, ex https://about.gitlab.com/direction/create/#pricing -
Circumvention (mirror feature): https://about.gitlab.com/handbook/ceo/pricing/#prevent-the-ability-to-circumvent-tiering -
Examples of great moves down that increased participation and revenue: https://about.gitlab.com/handbook/ceo/pricing/#examples -
Examples of where we got it wrong: Net new -
New feature process: Net new -
Existing feature process: https://about.gitlab.com/handbook/ceo/pricing/#changing-tiers-and-pricing-changes -
https://gitlab.com/gitlab-com/Product/-/issues/new?issuable_template=Feature-Tier-Or-Pricing-Change -
Collaboration/DRIs
Tasks:
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create main page:www-gitlab-com!70475 (merged) -
create new feature process template -
other new pages/templates to create?