Help Marketing team with social media revamp: Instagram
After sharing my ideas on how to improve the project's Instagram profile I've became part of the Marketing team to try and help with it as best as I can. I started work more specifically on the first part, revamping it visually. That is:
- updating the profile picture
- updating the stories' highlight covers
We are still starting to discuss how to do the latter part, as we will reorganize the highlights into fewer, broader categories. But I've already started creating the artwork for it, and we'll need feedback on the artwork and what'll need to change about it in order for it to be officially used. Here's the original Krita project I used for it: profile-highlights-template.kra. I made sure to follow the official color palette. What I've created so far is:
1. A profile picture
Not too much to say about this one. Updated the Fedora logo to the new one and added a slight drop shadow to it.
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2. A couple of pictures for the highlights:
These ones took me a bit of work. First I was trying to use the two tone versions of the logos, but visibility suffered a lot with it whenever used in the small size those will be. So I decided to stick with the monotone versions and trying to make them stay as simple as possible for visibility:
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This third one is a creation of mine that might not be used, it's still up for debate whether or not to keep the current "Events" highlight we use for local events around the world that aren't Flock, Nest or Hatch. It doesn't have a highlight cover at all currently so I tried creating one from scratch:
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Discussion is currently going on in the Fedora Marketing Matrix room, but we'll probably move it to the Marketing GitLab or somewhere else soon. What we need is guidance on if the artwork being created follows the guidelines properly and some help with ideas on how to better organize the elements visually.
(Below is written by @mairin):
What is needed to move forward on this ticket
- A list of the different covers needed
- A list of some upcoming campaigns / messaging so we can mock up Instagram templates for them - let us know which should be posts and which should be stories (or both), and what (if any) call to action you want on them for each.