UX writing style guide, branding guide. Color palette (primary, secondary, highlight colors) for website. Taking the blues from the Doctopus: - Light blue (body) #D1E4FB R209 G228 B251 - Dark blue (eyes & smile) #4683F4 R70 G131 B244 - Mid blue (cheeks) #ADCAFC R173 G202 B252 Style guide for web copy and tone (acceptable phrases, what we don't say, etc.). Where will it live - KB?