Platinum OA journals, would organizational branding increase support?
With platinum aka diamond (free to authors) #OA journals, we haven't seen universities strongly branding them with their own name. Doing so might be a way to positively brand both the university and the journal, thus getting more university support. Bad or good idea? One that has done this is the Beilstein Institut with their two Beilstein journals, e.g. the Beilstein Journal of Org Chem https://www.beilstein-institut.de/en/journals .
This relates to the enormous sociological/economic problem of how to get subsets of the community to contribute to public goods rather than be free riders, which @cameronneylon has written about. For a platinum OA journal, the financial and IT support of a single university can be enough, so perhaps this branding thing is a viable route.
Some universities now are very reluctant to attach their name to anything without extreme vetting, and have constructed bureaucratic processes to get approval by multiple committees. Still might be worthwhile.