Mob: Platform targeting in Boost
Goal
Enable cash Boost customers to target their Boost by platform (desktop, Android, iOS) to improve performance of their Boosts.
What needs to be done
UI:
- Add a
Placements
section to theCustomize your audience
screen in the Boost flow that enables an advertiser to select which platforms their Boost appears on - By default, all platforms are selected
- By default, the
Placements
section is collapsed - Boost estimates reflect the audience targeted
Boost serving:
- Boosts are served only to the platforms targeted
- Boost share is concentrated on platforms targeted (e.g. spending $10 on all platforms yield 2,000 views on web, 1,000 on Android, 1,000 on iOS; spending $10 targeting just web yields 4,000 views on web)
QA
UX/Design
Mobile
-
Is Mobile Required?
Personas
Experiments
- create a mobile FF
- add the placements behind a FF.
Acceptance Criteria
-
...
Definition of Ready Checklist
-
Definition Of Done (DoD) -
Acceptance criteria -
Weighted -
QA -
UX/Design -
Personas -
Experiments
Edited by Vali