Mob: Boost goals + CTAs
Goal
Enable cash advertising customers to better control the presentation of their Boosts to improve their click through rates.
What needs to be done
- Add a screen to the Boost flow that enables a customer to indicate what their goal is
- If their goal is to grow their following, give them a screen that lets them select a CTA text
- When the Boost is presented, present the selected CTA
- If their goal is to drive link clicks, give them a screen that lets them specify the link and select CTA text
- If the activity post has a link preview in it, pre-fill the URL field with the link from the link preview
- When the Boost is presented, present the selected CTA
- Ensure link clicks contribute to link click metrics for that Boost
QA
UX/Design
Mobile
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Is Mobile Required?
Personas
Experiments
Acceptance Criteria
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Definition of Ready Checklist
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Definition Of Done (DoD) -
Acceptance criteria -
Weighted -
QA -
UX/Design -
Personas -
Experiments
Edited by (Mark) Ryan Sallee