Mob: Add context to previews of paywalled premium content
Goal
Increase engagement with PREMIUM content from Minds+ subscribers by making the posts more appealing / engaging to users without Minds+ subscriptions.
What needs to be done
- Update the presentation of Minds+ paywalled content
QA
UX/Design
At a high level, changes fall into three categories:
- Expose text content for media-based posts
- Add social proof context to paywalled posts (e.g. Bill follows Jack)
- Reduce blur of images for image-based posts
1.
Continue Reading Added: Similar use to 'See More' however in this case we use the primary color for the link to serve as a distinguishing factor between the two. Also, when 'Continue reading' is clicked it will open up the Minds+ Modal to subscribe to Minds+ just like the 'Unlock Post' button.
2.
Addition of 'X' follows 'Y' reusing the remind location. In the case where a Minds+ post is reminded and has this already on the post, the remind would supersede and take priority as the main notice on the post. This is similar to the location we used when we implemented this for Superminds. Icon used in the design is the same as the current 'Groups' material icon
'X' and 'Z' follow 'Y'
'X' and 'N others' follow 'Y' where N >= 2
Top Bar Text | Do I follow Mark? | Do I follow Emerson? | Do I follow Jack | Do I follow 'X others' |
---|---|---|---|---|
Mark follows Emerson | Yes | No | N/A | N/A |
Mark and Jack follow Emerson | Yes | No | Yes | N/A |
Mark and 2 others follow Emerson | Yes | No | N/A | Yes |
3.
Reduce blur amount/strength considerably to help give the user more context to unlock the post and join Minds+ to see the full unblurred image.
Equivalent to ~20px blur in CSS.
Mobile
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Is Mobile Required?
Personas
Experiments
- Deploy as an experiment and measure for engagement
- Secondary metric: Users clicking "Unlock" button
Acceptance Criteria
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Definition of Ready Checklist
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Definition Of Done (DoD) -
Acceptance criteria -
Weighted -
QA -
UX/Design -
Personas -
Experiments