Update interest tag options presented during onboarding

Goal

(1) Increase the % of new users with interest tags relevant to their interests, (2) connect new users to channels creating content related to their interests, and (3) be able to analyze new user retention by differentiated interest segments.

What needs to be done

During onboarding, new users are presented a modal of interest tags to select from. That list includes (in order):

• Art
• Music
• Myphoto
• Photography
• Crypto
• Nature
• Outdoors
• Technology
• Poetry
• Travel
• News
• Journalism
• Sports
• Minds
• Blockchain

Update the list to include these tags instead (in order):

• Animals
• Anime
• Art
• Comedy
• Crypto
• Food
• Freedom
• Gaming
• Literature
• Memes
• Movies
• Music
• Nature
• NSFW
• News
• Outdoors
• Photography
• Politics
• Religion
• Sports
• Technology
• Travel

QA

UX/Design

No design

Personas

This change is targeted at new Minds users who are curious about the network and want to connect with people with similar interests.

Experiments

This change should be delivered as an experiment, measuring for impact on:

• Avg. # of interest tags selected by new users
• Content engagement rate on a new user's first session
• 3 day retention

Acceptance Criteria

• Change the tags
• Run as experiment
• Bonus if you can make configurable

Definition of Ready Checklist

• Definition Of Done (DoD)
• Acceptance criteria
• Weighted
• QA
• UX/Design
• Personas
• Experiments