SPIKE: Investigate introducing an automated marketing tool
Goal
Non-devs wish to be able to control the marketing plane
What needs to be done
Investigate possible tools such as:
- Posthog (https://posthog.com/)
- Mautic (https://www.mautic.org/)
- Laudspeaker (https://laudspeaker.com/)
QA
N/A
UX/Design
N/A
Personas
Internal team
Experiments
N/A
Acceptance Criteria
-
Prototype of working platform in a sandboxed environment
Definition of Ready Checklist
-
Definition Of Done (DoD) -
Acceptance criteria -
Weighted -
QA -
UX/Design -
Personas -
Experiments
S