Default Dashboard: Facebook Ads Cost per Inline Link Click (CPC)
Definition of Cost per Inline Link Click (CPC):
The average cost of each inline link click.
Data Label: CPC (Cost per Link Click)
Calculation: Amount Spent divided by Inline Link Clicks, bounded by some time period
MVC Scope: This will only be at the account level.
We will have to calculate this (@iroussos has already built) because cost_per_inline_link_click
from Facebook is calculated at the time of query (and we don't want to re-run the entire pipeline each time the user changes their date range)
Details from Facebook on how this is defined: https://www.facebook.com/business/help/659185130844708
The green line in this graph is showing you the Cost per Inline Link Click (CPC) over time:
Edited by Danielle Morrill