πΊ New Logo for a Beer Factory in Belgium (again)
π Introduction
The beer factory in Belgium is looking to update their logo to better represent their brand. Their current logo is over 10 years old and feels outdated. A new, modern logo is needed to attract new customers.
π Problem Statement
The factory's sales have been declining over the past few years. Market research shows that customers find the current logo unmemorable and not reflective of the quality craft beers being produced. A new logo is needed to generate more excitement and interest around the brand.
π Goals and Objectives
- Create a logo that is eye-catching and memorable
- Design should convey the brand's heritage and craftsmanship
- Appealing to both local and international audiences
- Increase brand recognition by 15% within 1 year
π₯ User Stories
As a beer lover, I want the logo to look premium and artisanal so I feel proud to purchase this local brand. As a factory employee, I want a logo I enjoy representing our hard work. As a distributor, I want a logo design that stands out on store shelves.
π₯ Technical Requirements
- Vector file formats for print and digital
- High resolution files for various uses
- Branding guidelines document
π° Benefits
- Increased sales from improved brand perception
- Boost in local and tourist visits to the factory
- Ability to better market products internationally
- Employee pride and motivation from a fresh new look
β οΈ KPIs
- 15% increase in brand awareness/recognition within 1 year
- 10% increase in sales within 18 months
- 25% increase in social media followers within 6 months
π° Development Risks
- Design is not visually striking or on-brand
- Missing launch deadline could delay other marketing campaigns
- Budget may not be sufficient for a top-tier design agency
π Conclusion
A new, professionally-designed logo is needed to take this brand to the next level. With a logo that truly represents the quality and heritage, sales and recognition can greatly increase. This is an important investment for the future of the factory and local economy.
Description was generated using AI