These principles are the operating foundation for Design Strategy. Before they go into the handbook and become the way we describe how this team works, I want the team's eyes on them. This is the right moment to push back. Once they're documented, they carry weight. Right now, they're a draft. We have fifteen principles across four altitudes: three shared principles that apply to the whole team, three DesignOps principles, six concept design principles, and three Craft Quotient principles. Each one names what it closes off and gives a question to use in the moment. ## The principles **Shared** 1. We run today in the direction of tomorrow. 2. We ship leverage, not artifacts. 3. We work in the open. 4. We ground every concept in a real problem. 5. We leave the platform better than we found it. **DesignOps** 4. How design works is our work. What design ships is theirs. 5. Small changes compound. 6. Decisions have owners. Discussion has limits. **Concept** 7. We make ideas hard to ignore. 8. We make the future tangible. 9. We follow good ideas wherever they start. 10. We swing, and we miss sometimes. 11. We read the window. **Craft Quotient** 13. We fix to learn. 14. Patterns over instances. 15. Not every defect is ours. The full deck with each principle's framing, what it closes off, and the moment-to-moment question is linked here: [Design Strategy + Principles](https://claude.ai/design/p/15db324f-996d-4a45-98f8-377cdc696037?file=Design%20Strategy%20Team%20Principles.html&present=1) ## What I'm looking for Read through the principles and respond in this work item with anything that feels off, missing, or worth sharpening. A few specific things I want your take on: * Is there a principle you'd argue against? * Is there something we do or should do that isn't named here? * Is there anything that doesn't apply to your work or reads as someone else's principle? Comments on individual principles are welcome as threads. If you want to propose new language, put it in a comment and we can work it in context. Please avoid using commenting in Claude Design because Claude has a tendency of losing their placement. I'll leave this open until June 24, then do a synthesis pass before anything goes into the handbook.