| OBJECTIVES | KEY RESULTS | ROI (1-10) | LOE (S - XL) | | ---------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------- | ---------- | ------------ | | **DONE OKR** [Deliver simplified site information architecture](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/82) | - Decrease size of Marketing site by x%<br>- Increase pageviews of key pages by x%<br>- Decrease bouncerate by x% | 10 | XL | | **DONE OKR** Rollout new brand on 10 core pages | - Consistent brand messaging<br>- More premium feel<br>- Guide prospective customer towards appropriate funnel | 8 | XL | | [**DONE:** Privacy Updates](https://gitlab.com/gitlab-org/gitlab/-/issues/350827) | - 100% of pages using OneTrust have approprate settings link | 6 | S | | [**DONE:** Legal Updates](https://gitlab.com/gitlab-com/marketing/digital-experience/buyer-experience/-/issues/372) | - 100% of data collected is compliant with our privacy policy | 6 | S | | [**MOVED TO Q2:** Certification Landing Page](https://gitlab.com/gitlab-com/marketing/corporate_marketing/corporate-marketing/-/issues/5981) | | 3 | S | | [**DONE:** All-Remote Landing Page](https://gitlab.com/gitlab-com/marketing/digital-experience/buyer-experience/-/issues/22) | | 4 | M | | [**DONE:** Customer Reference Landing Page](https://gitlab.com/gitlab-com/marketing/strategic-marketing/product-marketing/-/issues/5605) | | 6 | M | | [**DONE:** Analyst Page](https://gitlab.com/gitlab-com/marketing/digital-experience/buyer-experience/-/issues/240) | | 4 | M | | [**REPRIORITIZED** AB Test: Buy Now / Pricing Page](https://gitlab.com/gitlab-com/marketing/digital-experience/buyer-experience/-/issues/142#note_817065206) | | 6 | M | ## Level Of Effort vs. Return On Investment  ### Roadmap