## Goal Track and analyze product engagements and purchases on Google Analytics. Dev Spec is attached here: `Gitlab_GTM_DataLayer_Spec.pdf` (moved to internal comment). ### Jobs To Be Done * **Situation**: Gain visibility into user interactions with products. Measure transactions and revenue to determine ROI. * **Motivation**: See drop-offs in the ecommerce user flow, review marketing attribution on revenue * **Outcome**: Create an optimal user experience for ecomm purchases. Increase ROI. ## Page(s) Which page(s) are involved in this request? - https://about.gitlab.com/pricing - https://customers.gitlab.com - https://gitlab.com ## DCI [DRI, Consulted, Informed](https://about.gitlab.com/handbook/people-group/directly-responsible-individuals/#dri-consulted-informed-dci) - [ ] DRI: @mpreuss22 - [ ] Consulted: Empirical Path - [ ] Informed: @statimatla @jstemmer1 @amandarueda @christinelee @cmestel @darawarde @rkohnke ## In scope What is within scope of this request? - [ ] dataLayer script placement ## Out of scope What is out of scope and not part of this iteration? - Not in scope 1 - Not in scope 2 ## Requirements What are the requirements for this request? Checklist below is an example of common requirements, please check all that apply and adjust as necessary: - [ ] Copy writing - [ ] Illustration - [ ] Custom Graphics - [ ] Research - [x] Data / Analytics - [ ] UX Design - [ ] Engineering