[Integrated Marketing Q2 OKRs](https://docs.google.com/document/d/1wt1RUwLI-4xTKx5T14sjpqyoGwNLVJXiX9NbqSiojZU/edit) https://gitlab.com/groups/gitlab-com/marketing/-/epics/4868 <table> <tr> <th> **Marketing OKRs**  </th> <th> **IM Objective 1: Demand Generation** (awareness & consideration)   </th> <th> **DRI** </th> </tr> <tr> <td> **KR1: Grow commercial-intent site traffic** with a focus on technical buyers to boost hand-raisers by 15% YoY </td> <td> Collaborate with Digital Strategy to iterate on paid ad landing page to target enterprise economic buyers  \*add current PPC landing page data\* Collaborate with SEO to understand current site ranking and implement a plan to make improvements </td> <td>Filza</td> </tr> <tr> <td> **KR3: Generate quality prospect inquiries** to power MQL goals and grow the tech and economic buyer database  </td> <td> Review marketing site content in context of customer journey research.  Implement agreed upon site information architecture that aligns with customer journey research in support of tailored user journeys (economic buyer and practitioner)  </td> <td> Responsible: Tina Accountable: Filza </td> </tr> <tr> <td> **KR5: Deploy targeted customer marketing campaigns** to drive SKU upsell and expansion </td> <td> Test personalized pricing page for signed-in users to encourage upsell and expansion  Support GTM activities for the following campaigns * DevSecOps Survey  * [GitLab 17 Launch ](https://gitlab.com/groups/gitlab-com/marketing/-/epics/4868 "Master Epic: GitLab 17 Launch") * GitLab Duo Enterprise Launch  </td> <td> Responsible: Javi Accountable: Filza DevSecOps Survey: Trevor GitLab 17: Tina GitLab Duo Enterprise Launch: Trevor </td> </tr> <tr> <td> </td> <td> **IM Objective 3: Driving operational efficiency**  </td> <td> </td> </tr> <tr> <td> **KR1: Core Web Vitals** </td> <td> * Define CMS workflows * Create CMS Technical Direction document * Site Reliability stable * 100% reduction in 404s </td> <td> Site reliability: Miracle CMS remaining workflows: Laura </td> </tr> <tr> <td> **KR4: Localization of GTM content**  </td> <td> * Collaborate with Localization team to drive parity in inbound demand performance from non-English site traffic * Localize all prospect nurture flows in FR, DE, and JP * Update: Done, now running and analyzing performance vs global-EN for optimization * Stand up local customer advocacy program in Japan  * DEX infrastructure additions </td> <td>Lauren</td> </tr> </table>