# Quick Links - [FY24 Marketing Strategy](https://internal-handbook.gitlab.io/handbook/marketing/fy24-strategy/#executive-summary) - [FY24 Digital Experience Direction](https://internal-handbook.gitlab.io/handbook/marketing/digital-experience/fy24-digital-experience-direction/) - [FY24Q4 Integrated Marketing OKRs](https://docs.google.com/document/d/10FTQpMKLveaoESbh9-esxhDptBy1tEKHF6YKM52Kuc0/edit) # Delivery Plan <table> <tr> <td colspan="3"> ### **Objective 1:** Complete Self-serve enablement work </td> </tr> <tr> <td> [**Complete iteration 2 of Contentful CMS technical delivery**](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/356 "FY24Q4 Iteration 2 of Contentful CMS technical delivery")\*\* (including Globalization support)\*\* * **KR1.1** All Marketing teams onboarded to Contentful * **KR1.2** Training materials created on content editing and self-serve creation. * **KR1.3** Deliver MVC2 CMS editing dashboard experience * **KR1.4** [Decide and implement an SSoT solution for localized content](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/343 "Migrate L10N content into Contentful") * **KR1.5** Automate content change notifications </td> <td> @laurenbarker </td> <td rowspan="3"> **IM Objective 4:** Generate 859 FO Web Direct SAOs from digital demand gen and self-serve, growth motions </td> </tr> <tr> <td> * **KR2:** Deliver Commercial and Enterprise journey maps that are aligned on with cross-functional stakeholders - use to improve Activation rate </td> <td> @fqureshi </td> </tr> <tr> <td> * **KR3:** With a focus on cultivating platform buyers, develop a plan, in collaboration with Content and Product Marketing, to deliver the[ DevSecOps Maturity Index](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/355 "DevSecOps Maturity Index (DMI)") program over FY25. </td> <td> @mpreuss22 </td> </tr> <tr> <td colspan="3"> ### **Objective 2:** Contribute to the lead scoring factors influenced by the Marketing site </td> </tr> <tr> <td> * **KR1:** [Deliver 2 interactive Solutions demos (EG: CI and AI)](https://gitlab.com/groups/gitlab-com/marketing/developer-relations/-/epics/396 "Navattic Code Suggestions demo for the website") </td> <td> @fqureshi </td> <td rowspan="3"> **IM Objective 2:** Measure and progress high-value leads: Revamp lead scoring model with a greater emphasis on the economic buyer (technical decision maker) and implement two new data-driven SEO content experiences to support this new model (e.g. new trial nurture, content syndication pilot expansion, localized tech demos). </td> </tr> <tr> <td> * **KR2.1** [PathFactory transition](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/353 "PathFactory Transition Plan"): create documentation mapping current PathFactory lead scoring using the Marketing site as an endpoint * **KR2.2** [PathFactory transition](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/353 "PathFactory Transition Plan"): collaborate on lead scoring iteration and use as an input to update </td> <td> @fqureshi </td> </tr> <tr> <td> * **KR3:** Develop a content migration plan for relevant PathFactory content into the CMS (either net new or existing pages). Goal to transition 1 partner microsite to CMS by the end of the quarter. </td> <td> @fqureshi </td> </tr> <tr> <td colspan="3"> ### **Objective 3:** Optimize pages impacted by upcoming SKUs </td> </tr> <tr> <td> * **KR1:** Add required changes to the Pricing Page in a controlled manner using AB testing to ensure they meet customer expectations </td> <td> @fqureshi & @mpreuss22 </td> <td rowspan="3"> **IM Objective 5:** Takeout Play resulting in $X in pipeline. </td> </tr> <tr> <td> * **KR2:** Improve GitLab Duo & Code Suggestions Pages customer journey with an emphasis on education and conversion </td> <td> @fqureshi & @mpreuss22 </td> </tr> <tr> <td> * [**KR3:** Create the required journey to educate prospects on GitLab Enterprise Agile Planning with a focus on self-service conversion](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/359 "FY24Q4 Educate prospects on GitLab Enterprise Agile Planning") </td> <td> @fqureshi & @mpreuss22 </td> </tr> </table>