## Quick Links 1. [FY24 Marketing Strategy](https://internal-handbook.gitlab.io/handbook/marketing/fy24-strategy/#executive-summary) 2. [FY24 Digital Experience Direction](https://internal.gitlab.com/handbook/marketing/digital-experience/fy24-digital-experience-direction/?redirected-from=internal-handbook.gitlab.io) ## Delivery Plan ### :map:[ FY24Q3 Roadmap](https://docs.google.com/spreadsheets/d/140o6sgvHiRoPVrtSigA2LM0-6UVnVOECyAvh8MBLtE0/edit#gid=0) | Objective | Key Results | Team | |-----------|-------------|------| | **Objective 1:** Increase traffic to GitLab’s Marketing Site | **KR1**: Increase Users by 9% and Sessions by 5% YoY | Marketing Site Traffic Project Group | | **Objective 2:** [Improve mobile performance](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/319) | **KR1:** Optimizing SEO for 50% of the Buyer Experience (no Buyer Experience repo pages have scores worse than ‘Needs Improvement’) | SEO + DEX Engineering | | | **KR1.1:** Fix all LCP issues on Buyer Experience repo | SEO + DEX Engineering | | | **KR1.2:** Fix all CLS issues on Buyer Experience repo | SEO + DEX Engineering | | | **KR2:** Decrease page load time of Buyer Experience pages by 25% | DEX Engineering | | | **KR3:** [Eliminate loading lag](https://gitlab.com/gitlab-com/marketing/digital-experience/buyer-experience/-/issues/2750 "[ENG] Solve lag of navigation and footer load") of navigation and footer on the Buyer Experience site. | SNS | | **Objective 3:** Formalize and extend the self-serve capabilities of the site | **KR1:** [Integrate CMS for all Globalized Marketing site pages (<span dir="">\~</span>100) as well as the Blog.](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/316 "FY24Q3 CMS Implementation") | DEX Engineering | | | **KR2:** Onboard and train team members on using CMS | Justin | | **Objective 4:** Optimize Marketing site as a channel for free trial sign-ups | **KR1:** Map ideal customer journeys and experience blueprint | DEX Design | | | **KR1.1:**[ Identify the main path to purchase for Commercial users that buy Premium or Ultimate and make 3 improvements that reduce friction and increase conversion rate.](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/321) | DEX Design | | | **KR1.2:** [Identify the main path to purchase for Enterprise users that buy Ultimate or Contact Sales and make 3 improvements that reduce friction and increase conversion rate.](https://gitlab.com/groups/gitlab-com/marketing/digital-experience/-/epics/320) | DEX Design | | **Support:** Pilot one new Customer Growth initiative | **KR1:** Create growth messaging + collateral | Growth, Lifecycle Marketing, DEX Design | | | **KR2:** Optimize in-trial communications | Lifecycle Marketing, Growth, DEX Design | | **Support:** Integration of improvements that support our Events team. | **KR1:** Alignment on required processes and necessary software. | Events, MOps, DEX | | | **KR2:** Apply CMS page creation and content editing to Events pages | DEX Engineering |