## Goal We would like to set up the foundation to do A/B testing on the marketing site. **WORK IN PROGRESS** ``` All three groups successfully conduct 1 AB test 1. Each group defines 2-3 AB test candidates 2. Candidates are validated by modelling out the potential lift on an annualized basis. 3. AB test candidate with the highest annualized lift (lift scoped specifically to the action/improvement we’re measuring) is run as an AB test. 4. AB test complete, data analysis on results. 5. The winner goes live at 100%. 6. Saves (tests that did not deliver as expected) are documented. ``` ## DCI [DRI, Consulted, Informed](https://about.gitlab.com/handbook/people-group/directly-responsible-individuals/#dri-consulted-informed-dci) - [ ] DRI: `GitLab Handle` - [ ] Consulted: @fqureshi @justin.vetter @laurenbarker - [ ] Informed: `Everyone` ## In scope What is within scope of this request? - [ ] Conversion group completes A/B test - [ ] Product Marketing group completes A/B test - [ ] Search, Nav, Support group completes A/B test