FY28 Events Strategy [Developer Advocacy]
## Purpose
The Developer Advocacy team aligns event participation and engagement to the events sponsored by GitLab through Corporate events and field marketing activities. It is aligned with the business objectives in the operating model.
This Epic will serve as the SSoT for all events the Developer Advocacy team participates in. The epic groups all events, with CFP issues grouped in a child epic, following the [Dev Advocacy workflows](https://handbook.gitlab.com/handbook/marketing/developer-relations/developer-advocacy/workflow/). The events are part of the thought leadership strategy. Review the event requirements: https://handbook.gitlab.com/handbook/marketing/developer-relations/events/ to learn more.
## Scope
This epic serves Developer Advocacy.
## DRIs
1. Developer Advocacy decisions on budget, staffing, sponsoring: @johncoghlan
2. Cross-functional collaboration
1. Field Marketing: EMEA @KSetschin
2. Corporate Events: @kdemarest
3. Planning proposals (this epic) and CFP management: @dnsmichi
## Staffing
Search for `Strategy - Events Staffing` in Google Drive. This is the SSoT for team member staffing and is kept confidential for privacy reasons.
## Sponsoring
Discuss in this confidential thread https://gitlab.com/groups/gitlab-com/marketing/developer-relations/-/work_items/546#note_3437010802
## Events
_This is a proposed plan for events where the team engages. Not all events are necessarily attended, nor are talks submitted; this depends on business objectives and resource availability._
Changelog / update thread: https://gitlab.com/groups/gitlab-com/marketing/developer-relations/-/work_items/546#note_3437013202
Call-for-papers: [Create a new CFP issue](https://gitlab.com/gitlab-com/marketing/developer-relations/developer-advocacy/developer-advocacy-meta/-/issues/new?description_template=cfp-meta), and add it to the `DRI` column.
### FY28Q1
| Date | Name | Location | DRI |
|------|------|----------|-----|
| 2027-01-xx | [FOSDEM 2027](https://fosdem.org/) | ~"Region-EMEA" Brussels, Belgium | |
| 2027-02-02 - 05 | [OOP Conference by heise](https://www.oop-konferenz.de/en) | ~"Region-EMEA" Munich, Germany | Sales - [CFP issue](https://gitlab.com/gitlab-com/marketing/developer-relations/developer-advocacy/developer-advocacy-meta/-/work_items/1234) |
| 2027-03-xx | [SCALE 24x](https://www.socallinuxexpo.org/scale/23x) | ~"Region-AMER" Pasadena, CA | DevRel |
| 2027-03-04 - 07 | [JavaLand 2027](https://www.javaland.eu/en) | ~"Region-EMEA" Europa-Park Rust, Germany | Dev Advocacy |
| 2027-03-16 - 18 | [Embedded World 2027](https://www.embedded-world.de/en) | ~"Region-EMEA" Nuremberg, Germany | Field Marketing |
| 2027-04-05 - 08 | [RSA Conference](https://www.rsaconference.com/) | ~"Region-AMER" San Francisco, CA | Corporate Events |
| 2027-04-13 - 15 | [Google Cloud Next 27](https://www.googlecloudevents.com/next-vegas/faq) | ~"Region-AMER" Mandalay Bay Convention Center, Las Vegas, NV | Corporate Events |
### FY27Q2
To be planned:
1. DACH Epic on Tour
| Date | Name | Location | DRI |
|------|------|----------|-----|
| 2027-05-xx | [Open Source Summit NA 2027](https://events.linuxfoundation.org/open-source-summit-north-america/) | ~"Region-AMER" Minneapolis, MI | DevRel |
| 2027-05-xx | [Open Source @ Siemens 2027](https://opensource.siemens.com/events/) | ~"Region-EMEA" Zug, Switzerland | DevRel |
| 2027-06-xx | [Open Source in Finance Forum London 2027](https://events.linuxfoundation.org/open-source-finance-forum-london/) | ~"Region-EMEA" London, UK | |
| 2027-07-14 - 16 | [WeAreDevelopers World Congress Europe 2027](https://www.wearedevelopers.com/world-congress) | ~"Region-EMEA" Berlin, Germany | Field Marketing with DevRel talks |
| 2027-07-xx | [RubyConf 2026](https://rubyconf.org/) | ~"Region-AMER" Las Vegas, USA | |
### FY27Q3
To be planned:
1. DACH Epic on Tour
| Date | Name | Location | DRI |
|------|------|----------|-----|
| 2027-08-xx | [Black Hat USA 2027](https://www.blackhat.com/upcoming.html) | ~"Region-AMER" Mandalay Bay Convention Center, Las Vegas, NV | Corporate Events |
| 2027-09-xx | Container Days 2027 | ~"Region-EMEA" Hamburg, Germany | Dev Advocacy |
| 2027-09-xx | [WeAreDevelopers World Congress North America 2027](https://www.wearedevelopers.com/world-congress-north-america) | ~"Region-AMER" San Jose, CA, US | Field Marketing |
| 2027-10-xx | [DEVOXX Belgium 2027](https://devoxx.be/) | ~"Region-EMEA" Antwerp, Belgium | Dev Advocacy |
| 2027-10-xx | [Open Source Summit Europe 2027](https://events.linuxfoundation.org/open-source-summit-europe/) | ~"Region-EMEA" Prague, Czechia | DevRel collab with Field Marketing |
| 2027-10-xx | [All Things Open 2027](https://gitlab.com/gitlab-com/marketing/developer-relations/developer-advocacy/developer-advocacy-meta/-/work_items/1144) | ~"Region-AMER" Raleigh, NC | DevRel |
| 2027-10-xx | [Open Source in Finance Forum New York 2027](https://events.linuxfoundation.org/open-source-finance-forum-new-york/) | ~"Region-AMER" New York | |
| 2027-10-xx | [The Monktoberfest](https://monktoberfest.com/) | ~"Region-AMER" Portland, Maine | DevRel |
### FY28Q4
To be planned:
1. DACH Epic on Tour
| Date | Name | Location | DRI |
|------|------|----------|-----|
| 2027-11-xx | [KubeCon NA 2027](https://events.linuxfoundation.org/kubecon-cloudnativecon-north-america-2026/) | ~"Region-AMER" Salt Lake City, UT | Corporate Events |
| 2027-11-xx | [CLC (Continuous Lifecycle / Container Conf by heise/dpunkt)](https://clc-conference.eu/) | ~"Region-EMEA" Mannheim, Germany | Dev Advocacy |
| 2027-11-xx | [AWS re:Invent](https://reinvent.awsevents.com/) | ~"Region-AMER" Las Vegas, NV | Corporate Events |
| 2027-12-xx | [IT-Tage 2026 (IT Days 2026)](https://www.ittage.informatik-aktuell.de/index.html) | ~"Region-EMEA" Frankfurt, Germany | Field Marketing |
## Considerations for FY29
## Resources
- Speaking resources
* Handbook: https://handbook.gitlab.com/handbook/marketing/developer-relations/developer-advocacy/cfps/
* CFPs: https://developers.events/
epic