## Overview This epic encompasses the planning, creation, execution, and optimization of the FY26 technical demo series. The goal is to showcase GitLab's advanced features, including DUO AI technology, SCM, CI/CD, governance, and Security and Compliance. The series aims to drive lead generation, increase customer engagement, and improve pipeline contribution. ## FY26 Objective - Increase demo registrations by 10% - Improve key conversion rates (INQ>MQL / MQL>SAO) by 5% - Align with overarching FY26 marketing goals to emphasize GitLab's leadership in DevSecOps ### What's new We’re aligning our technical demo series with GitLab’s Global Campaigns pain point solutions messaging to ensure consistent and targeted communication with our audience. We'll be forking with Dev Rel team to make sure the messaging is incorporated in the tech demo narrative to build a consistent story. The key themes will continue revolve around: - **Security and Compliance**: Accelerating vulnerability resolution and adhering to governance standards - **CI/CD**: Streamlining pipeline creation and automation - **DORA Metrics**: Driving performance improvement with actionable insights - **GitLab AI Features**: Showcasing DUO AI and advanced analytics capabilities ### Optimizations Based on [FY25 Q3 Analysis](https://docs.google.com/presentation/d/1Ppz_2JB4Vk5Fpeu9BgUCKq1zJPTlMWLgF69JQsKvUX0/edit#slide=id.g255baf04197_0_429) 1. **Focus on High-Performing Topics**: Build upon successful themes such as “Accelerating Vulnerability Resolution” and “Streamline Pipeline Creation with CI/CD Catalog” to replicate engagement and revenue generation outcomes 2. **Regional Adjustments**: Leverage the strong performance of localized demos in EMEA to enhance engagement and ARR. 3. **Follow up**: Focus on improving follow-up strategies to boost MQL-to-SAO conversion rates 4. **Promotion**: Multi-channel promotion plan, including email nurture campaigns, retargeting, SDR outreach, and ABM initiatives. 5. **Localization**: Localized content for high-performing regions ## FY26 H2 Schedule [English] - EMEA/AMER ### FY26 Q4: - ~~Nov 11, 2025 @ 4.00pm GMT - [Simu-live] GitOps in Action - `@csaavedra1`~~ - Nov 24-28 Thanksgiving week (EMEA tech demos only (FR and DE) - ~~Dec 3, 2025 @ 4.00pm GMT - [Simu-live] Agentic AI in Action: Developing, deploying and troubleshooting applications (aligned to GitLab 18.5 and FU from DORA webcast) - Speaker: `@csaavedra1`~~ - Dec 16, 2025 @ 4.00pm GMT Delivering amazing experience with GitLab CI - Speaker `@iganbaruch` - Dec 24-31 festive season - Jan 14, 2026 @ 4.00pm GMT [simu-live] Automate Compliance Excellence with GitLab - Speaker `@fjdiaz` - [Hyperscaler] Jan 28, 2025 @ 4.00pm GMT Beyond Lift & Shift: Building True Cloud-Native Applications with AWS and GitLab - Speaker TBC ## [French/German] - EMEA - ~~October 1 - [French] Duo Agent Platform - speaker `@lrangeard`~~ - ~~October 1 - [German] Duo Agent Platform - speaker `@smatthies`~~ - ~~October 28 - [French] Duo Agent Platform - speaker `@lrangeard`~~ - ~~October 28 - [German] Duo Agent Platform - speaker `@smatthies`~~ - ~~November 25 - [French] GitLab Security and Compliance - speaker `@lrangeard`~~ - ~~November 25 - [German] GitLab Security and Compliance - speaker `@smatthies`~~ ### FY26 Q3: - ~~Aug 13, 2025 @ 4.00pm BST [Series - refreshed] [Intro to GitLab Security and Compliance](https://page.gitlab.com/webcasts-fy26q2-intro-gitlab-security-emea-amer.html) - Security Asset Inventory / Secret Push Protection - Speaker `@fjdiaz`~~ - ~~Aug 26, 2025 @ 4.00pm BST [Refreshed] Delivering Amazing Digital Experiences with GitLab CI - optimizing CI/CD pipelines and predicting development output~~ - ~~Sept 3, 2025 @ 4.00pm BST [Series - refreshed] [Intro to GitLab Security and Compliance](https://page.gitlab.com/webcasts-fy26q2-intro-gitlab-security-emea-amer.html) - Security Asset Inventory / Secret Push Protection - Speaker `@fjdiaz`~~ - ~~Sept 17, 2025 @ 4.00pm BST - [Simu-live] GitLab GitOps in Action - Speaker: `@csaavedra1`~~ - ~~Sept 30, 2025 @ 4.00pm BST - [Simu-live] Agentic AI in Action: Developing, deploying and troubleshooting applications (aligned to GitLab 18.3/18.4) - Speaker: `@csaavedra1`~~ - ~~Oct 15 @ 4.00pm BST: [series] [Intro to GitLab Security and Compliance](https://page.gitlab.com/webcasts-fy26q2-intro-gitlab-security-emea-amer.html) - Security Asset Inventory / Secret Push Protection - Speaker `@fjdiaz`~~ - ~~Oct 29 @ 4.00pm GMT: New security tech demo: Operationalizing Governance with GitLab - Custom Compliance Frameworks (focused on how organizations can adopt AI while maintaining control, privacy and governance) - Speaker `@fjdiaz`~~ ## FY26 H1 Schedule [English] - EMEA/AMER - ~~Feb 5, 2025 @ 4.00pm GMT [A/B test] - [Shorter version] DORA Metrics and AI - Speaker `@csaavedra1`~~ - ~~Feb 12, 2025 @ 4.00pm GMT [A/B test] - [Shorter version] Intro to GitLab Security and Compliance - Speaker `@fjdiaz`~~ - ~~Feb 25, 2025 @ 4.00pm GMT [Simu-live] - Delivering Amazing Digital Experiences with GitLab CI - Speaker `@iganbaruch`~~ - ~~Mar 12, 2025 @ 4.00pm GMT [A/B test] - [Shorter version] Intro to GitLab Security and Compliance - Speaker `@fjdiaz`~~ - ~~Mar 19, 2025 @ 4.00pm GMT [Simu-live] - GitLab / AWS] Amazon Q - Speaker `@munamohamed` and Mark Kiaf (AWS)~~ - ~~Apr 16, 2025 @ 4.00pm BST [Simu-live] - GitLab Advanced SAST & Duo AI (refreshed) - `@fjdiaz`~~ - ~~Apr 30, @ 4.00pm BST [A/B test] - [Shorter version] Intro to GitLab Security and Compliance - Speaker `@fjdiaz`~~ - ~~May 6, 2025 @ 4.00pm BST - [Simu-live] - Delivering Amazing Digital Experiences with GitLab CI - Speaker `@iganbaruch`~~ - ~~Jun 4, 2025 BST - [simu-live] Intro to GitLab Security and Compliance - Speaker `@fjdiaz`~~ - ~~Jun 11, 2025 @ 4.00pm BST - [Simu-live] Vertical specific customer fireside chat (not part of tech demo series)~~ - ~~Jul 24, 2025 @ 4.00pm BST - [New content - Follow-up to GitLab 18 / aligned to GL 18.2] Agentic AI in Action: Developing, deploying and troubleshooting applications - Speaker: `@csaavedra1`~~ - ~~Jul 30, 2025 @ 4.00pm BST - [Refreshed] GitLab Advanced SAST & Duo AI - Speaker `@fjdiaz`~~ **Note: June 16-20 BLOCKED for GitLab 18 - no webcasts** ## [French/German] - EMEA - ~~Mar 6, 2025 @11am CET French Tech Demo - Boostez votre usine logicielle avec GitLab Duo - `@madou`~~ - ~~May 28, 2025 @ 12.30pm CEST French [Simu-live] - GitLab Duo : une IA en auto hébergé respectueuse de la confidentialité des données~~~~~~