# [See parent epic >>](https://gitlab.com/groups/gitlab-com/marketing/-/epics/) ## Key Links * :white_check_mark: **[Live campaign page >>]()** * :memo: **[Campaign brief >>](https://docs.google.com/document/d/1K56ubjwwsLEKGDrkbnaWAEdohaGU5VGR57GbFmmP394/edit#heading=h.6jynaot9cbnq)** * :busts_in_silhouette: **[Persona / positioning matrix >>]() * :video_camera: [SDR enablement training video]() (WIP) ## SDR follow up process ### 🔔 About the inbound leads * **What did they do?** They filled out a form on the [campaign page]() * **What did they get from the form?** They will <watch our on-demand webcast OR view our eBook OR register for our live webcast OR etc.> "<Asset Name>" in a Pathfactory experience that provides like-minded <topic/use case> content. * **Are they MQLs?** If filling out the form makes them reach the 90 point threshold, they will MQL. * **What if they don't hit the threshold?** They will receive additional related assets via a [bi-weekly email nurture campaign in Marketo](link-to-nurture-issue). As they engage more, their score increases toward the 90 point threshold. ### :information_desk_person: Great... so where do I see these leads in SFDC? In an effort to keep you focused on the prioritized lead and contact views, an **Interesting Moment** is triggered from Marketo. **Interesting Moment to Look For: `<Name> Campaign - downloaded <asset type> "<Asset Name>"`** #### Please prioritize lead AND contacts views per normal SLAs: * [My P2 - MQL excl SaaS trials](https://gitlab.my.salesforce.com/00Q?fcf=00B4M000004oR0o) * [My P4 - MQL - Trial SaaS](https://gitlab.my.salesforce.com/00Q?fcf=00B4M000004oR0o) * [My P7 - Inquiry](https://gitlab.my.salesforce.com/00Q?fcf=00B4M000004oR0o) * [My P8 - Stale MQLs or Nurture](https://gitlab.my.salesforce.com/00Q?fcf=00B4M000004Zcsp&rolodexIndex=-1&page=1) with new last interesting moment *If they are in salesadmin / raw status / legacy AE owned, managers will monitor these leads for re-routing.* ### :large_blue_circle: MASTER|Inbound sequence for each region * [EMEA](add-link-to-outreach-noram) **Note: These master sequences all have the same steps and copies, the only difference is the delivery schedules are aligned to each region's weekday business hours.*