SDR & Sales Enablement - GitOps use case integrated campaign
SDR & Sales Enablement - GitOps use case integrated campaign
See parent epic >>
Key Links
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Live campaign page >> -
Campaign brief >> -
Campaign journey >> -
Persona / positioning matrix >> -
GitOps Use Case GTM >> -
Topic Page >> -
Pathfactory Experience >> -
SDR enablement training video - GitOps campaign slack channel
mktg-intcamp-gitops
SDR follow up process
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About the inbound leads
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- What did they do? They filled out a form on the campaign page
- What did they get from the form? They will <watch our live(Jul 15)/on-demand panel discussion> "<GitOps: The Future of Infrastructure Automation>" in a Pathfactory experience that provides like-minded content.
- Are they MQLs? If filling out the form makes them reach the 90 point threshold, they will MQL.
- What if they don't hit the threshold? They will receive additional related assets via a bi-weekly email nurture campaign in Marketo. As they engage more, their score increases toward the 90 point threshold.
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Great... so where do I see these leads in SFDC?
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In an effort to keep you focused on the prioritized lead and contact views, an Interesting Moment is triggered from Marketo.
Interesting Moment to Look For: GitOps Use Case Campaign - registered for/attended on demand panel discussion: GitOps: The Future of Infrastructure Automation
lead and contact views.
Please prioritize lead AND contacts views per normal SLAs leveraging yourIf they are in salesadmin / raw status / legacy AE owned, managers will monitor these leads for re-routing.
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MASTER|Inbound sequence for each region
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*Note: These master sequences all have the same steps and copies, the only difference is the delivery schedules are aligned to each region's weekday business hours.
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