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Closed SDR & Sales Enablement - GitOps use case integrated campaign
  • SDR & Sales Enablement - GitOps use case integrated campaign

  • SDR & Sales Enablement - GitOps use case integrated campaign

    Closed Epic created by Eirini Pan

    See parent epic >>

    Key Links

    SDR follow up process

    :bell: About the inbound leads

    • What did they do? They filled out a form on the campaign page
    • What did they get from the form? They will <watch our live(Jul 15)/on-demand panel discussion> "<GitOps: The Future of Infrastructure Automation>" in a Pathfactory experience that provides like-minded content.
    • Are they MQLs? If filling out the form makes them reach the 90 point threshold, they will MQL.
    • What if they don't hit the threshold? They will receive additional related assets via a bi-weekly email nurture campaign in Marketo. As they engage more, their score increases toward the 90 point threshold.

    :information_desk_person: Great... so where do I see these leads in SFDC?

    In an effort to keep you focused on the prioritized lead and contact views, an Interesting Moment is triggered from Marketo.

    Interesting Moment to Look For: GitOps Use Case Campaign - registered for/attended on demand panel discussion: GitOps: The Future of Infrastructure Automation

    Please prioritize lead AND contacts views per normal SLAs leveraging your lead and contact views.

    If they are in salesadmin / raw status / legacy AE owned, managers will monitor these leads for re-routing.

    :large_blue_circle: MASTER|Inbound sequence for each region

    *Note: These master sequences all have the same steps and copies, the only difference is the delivery schedules are aligned to each region's weekday business hours.

    Edited by Eirini Pan

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