# [See parent epic >>](https://gitlab.com/groups/gitlab-com/marketing/-/epics/745) ## Key Links * :white_check_mark: **[Live campaign page >>](https://about.gitlab.com/why/gitops-infrastructure-automation/)** * :memo: **[Campaign brief >>](https://docs.google.com/document/d/1h8jf0UNG72uNXp6xi6FzAnUQyRtBWPUQ8M13LX3Axew/edit#)** * :memo: **[Campaign journey >>](https://app.mural.co/t/gitlab5736/m/gitlab5736/1592576934641/7d210044a2794988ad855c3947278d2fb31587ad)** * :busts_in_silhouette: **[Persona / positioning matrix >>](https://docs.google.com/spreadsheets/d/1GFON-5vAcUqOAYaKcmK0Qm9tm-GThatIOD7W1_cn6Ic/edit#gid=189445634)** * :closed_book: **[GitOps Use Case GTM >>](https://about.gitlab.com/handbook/marketing/product-marketing/usecase-gtm/gitops/)** * :pushpin: **[Topic Page >>](https://about.gitlab.com/topics/gitops/)** * :watch: **[Pathfactory Experience >>](https://learn.gitlab.com/c/why-gitops-should-be?x=H2TMk5)** * :video_camera: [SDR enablement training video](https://www.youtube.com/watch?v=wgvRXLeHFxs) * GitOps campaign slack channel `mktg-intcamp-gitops` ## SDR follow up process ### 🔔 About the inbound leads * **What did they do?** They filled out a form on the [campaign page](https://about.gitlab.com/why/gitops-infrastructure-automation/) * **What did they get from the form?** They will <watch our live(Jul 15)/on-demand panel discussion> "<GitOps: The Future of Infrastructure Automation>" in a Pathfactory experience that provides like-minded <use case> content. * **Are they MQLs?** If filling out the form makes them reach the 90 point threshold, they will MQL. * **What if they don't hit the threshold?** They will receive additional related assets via a [bi-weekly email nurture campaign in Marketo](https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/-/issues/2769). As they engage more, their score increases toward the 90 point threshold. ### :information_desk_person: Great... so where do I see these leads in SFDC? In an effort to keep you focused on the prioritized lead and contact views, an **Interesting Moment** is triggered from Marketo. **Interesting Moment to Look For: `GitOps Use Case Campaign - registered for/attended on demand panel discussion: GitOps: The Future of Infrastructure Automation`** #### Please prioritize lead AND contacts views per normal SLAs leveraging your [lead and contact views](https://about.gitlab.com/handbook/marketing/revenue-marketing/sdr/#lead-views). *If they are in salesadmin / raw status / legacy AE owned, managers will monitor these leads for re-routing.* ### :large_blue_circle: MASTER|Inbound sequence for each region * [NORAM](https://app1a.outreach.io/sequences/5970) * [EMEA](add-link-to-outreach-noram) `TO BE ADDED` * [APAC](add-link-to-outreach-noram) `TO BE ADDED` **Note: These master sequences all have the same steps and copies, the only difference is the delivery schedules are aligned to each region's weekday business hours.*