# [See parent epic >>](https://gitlab.com/groups/gitlab-com/marketing/-/epics/743) ## Key Links * :white_check_mark: **[Live campaign page >>]()** Will add when ready * :memo: **[Campaign brief >>](https://docs.google.com/document/d/1zeJJXe2PVOMhT-NsCki0pUMcz2qkXLluo90UHW1eOTs/edit?usp=sharing)** * :busts_in_silhouette: **[Persona / positioning matrix >>](https://docs.google.com/spreadsheets/d/1m6n8pCbw0Vxe53kEUWl3jr2BkOQQfiSub4OtXWRoba4/edit#gid=698011025)** * **[Use Case Resources >>](https://docs.google.com/document/d/1qx8sx3PVow2xjqBV6h7nHusspgNyS6iyb0zr-_3Ls9M/edit)** * :video_camera: [SDR enablement training video](https://drive.google.com/open?id=1HTBNJ-cSppjINTcPWMKhjKXiOAfZCWWi) ## SDR follow up process ### 🔔 About the inbound leads * **What did they do?** They filled out a form on the [campaign page - Coming Soon]() * **What did they get from the form?** They will read the "DevSecOps Methodology Assessment" in a Pathfactory experience that provides like-minded DevSecOps content. * **Are they MQLs?** If filling out the form increases their score to or above the 90 point threshold, they will MQL. ([MQL scoring model](https://about.gitlab.com/handbook/marketing/marketing-operations/marketo/#mql-scoring-model)) * **What if they don't hit the threshold?** They will receive additional related assets via a [bi-weekly email nurture campaign in Marketo](https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/-/issues/2440). As they engage more, their score increases toward the 90 point threshold. ### :information_desk_person: Great... so where do I see these leads in SFDC? In an effort to keep you focused on the prioritized lead and contact views, an **Interesting Moment** is triggered from Marketo. **Interesting Moment to Look For: `<DevSecOps> Campaign - downloaded <assessment> "<DevSecOps Methodology Assessment>"`** ## FAQs | Question | Answer | |----------|--------| | **Who are we targeting?** | We are targeting the Manager or Director of Application Security. In large organizations, Application Security is a dedicated team or person. In smaller IT shops a group or individual security person may be responsible for application security along with network security, security operations, and more. | | **Why are we targeting them?** | **Our goal is to get MQLs** from leads interested in procuring a DecSecOps solution. | | **What content do we have for this campaign** | We have existing content created for this use case here and have content plans in place to provide more relevant and targeted assets. | ## The lead experience with this campaign  ### :large_blue_circle: MASTER|Inbound sequence * [Outreach sequence](https://app1a.outreach.io/sequences/5275) to be cloned regionally ## Additional resources: * [Use Case GTM](https://about.gitlab.com/handbook/marketing/product-marketing/usecase-gtm/) * [DevSecOps Use Case GTM](https://about.gitlab.com/handbook/marketing/product-marketing/usecase-gtm/devsecops/) * [DevSecOps content assests](https://about.gitlab.com/handbook/marketing/product-marketing/usecase-gtm/devsecops/#resources) * [DevSecOps solutions webpage](https://about.gitlab.com/solutions/dev-sec-ops/) * [Campaign Brief](https://docs.google.com/document/d/1zeJJXe2PVOMhT-NsCki0pUMcz2qkXLluo90UHW1eOTs/edit?usp=sharing) /label ~"Marketing Programs" ~"Strategic Marketing" ~"SDR" ~"mktg-status::wip"