## Campaign Launch Plans by Quarter | | **Q1** | **Q2** | **Q3** | **Q4** | | ------ | ------ | ------ | ------ | ------ | | Use Case | [CI](https://gitlab.com/groups/gitlab-com/marketing/-/epics/741) (@aoetama) April 27 | [Version Control & Collaboration](https://gitlab.com/groups/gitlab-com/marketing/-/epics/742) (@jennyt) June 15 | [TBD]() | [TBD]() | | Use Case | [DevSecOps](https://gitlab.com/groups/gitlab-com/marketing/-/epics/743) (@Mmmitchell) April 27 | [IAC/GitOps](https://gitlab.com/groups/gitlab-com/marketing/-/epics/745) (@eirinipan) June 15 | [TBD]() | [TBD]() | | Localization | - | [France](https://gitlab.com/groups/gitlab-com/marketing/-/epics/752) (@eirinipan) May 15* | [TBD]() | [TBD]() | | Localization | - | [Germany](https://gitlab.com/groups/gitlab-com/marketing/-/epics/809) (@ikryzeviciene) May 20 | | Competitive | - | - | [Bullseye](https://gitlab.com/groups/gitlab-com/marketing/-/epics/751) (@zbadgley) TBD | [TBD]() | | Partner | [AWS](https://gitlab.com/groups/gitlab-com/marketing/-/epics/624) (@nbsmith) March 17 | - | [TBD]() | [TBD]() | *French CI localization campaign moving to May 15 as a result of translation services interrupted and to more effectively execute with internal team. ### Diagram of future state nurture programs by Use Case * 🧡Orange = Channels (answers the question: how did the individual come to our site?) * 💚Green = Offers (answers the question: how did the individual engage with us? which form/page?) * This also visually separates online (website) and offline (in-person events) touchpoints * 💜Maroon = Use Case / categorization * Only relevant for offers that align specifically to a use case, such as webcasts and gated content and this then plugs into the Use Case-based nurture engine. * 💙Blue = Nurture programs broken into 3 streams that align to the content stages / buyer journey * Awareness, Consideration, Decision/Purchase ([see definitions in Content Handbook](https://about.gitlab.com/handbook/marketing/corporate-marketing/content/#content-stage--buyers-journey-definitions)) * 💛Yellow = SDR outreach sequences by Use Case (*need to discuss with SDR leadership / SDR enablement*) * 🖤Grey boxes = indication of certain lead lifecycle milestones and movement back into re-engagement nurture for unresponsive leads.  * [Content/Collateral Plan for FY21](https://gitlab.com/groups/gitlab-com/marketing/-/epics/528)