Just Commit - SDR & Sales Enablement
# [See parent epic >>](https://gitlab.com/groups/gitlab-com/marketing/-/epics/7) ## Overview of Sales Enablement Epic This epic is the SSoT (single source of truth) for everything sales and sales enablement related for the ~"Just Commit" campaign. ## Campaign Resources * Messaging + Content on the campaign pages: * [Just Commit](https://about.gitlab.com/just-commit/) * [Application Modernization](https://about.gitlab.com/just-commit/application-modernization/) * [Reduce Cycle Time](https://about.gitlab.com/just-commit/reduce-cycle-time/) * [Deliver Secure Apps](https://about.gitlab.com/just-commit/secure-apps/) * [Persona enablement Slide deck](https://docs.google.com/presentation/d/1pYyAu8ezJZBVLb5k8-E_4Hhtf8w5l11AWhaAxU4GK50/edit) * [Sales team social amplification](https://gitlab.com/gitlab-com/marketing/corporate-marketing/issues/266) ## The Target List: suppressions (this is now closed) * ~~[Click here to see the target list for this campaign >>](https://docs.google.com/spreadsheets/d/1jW_0CI8TNdVnxyH07Pd6KdVHXZX1YuI_wCDgrErKXjw/edit#gid=1327291054)~~ * ~~`If you wish to remove someone from the campaign` you have until **WEDNESDAY, FEBRUARY 20 AT 9 AM PACIFIC, 12 PM EASTERN, 5 PM GMT** to indicate removal from the campaign with an x in column a, and a reason in column b.~~ * ~~Access `#-just-commit-sales` slack channel with any questions on targeting.~~ ## The Target List: adding accounts to a secondary target * You may propose an account to be added to a secondary target that will trail behind the nurture sequence of the first list to receive the send. * They could have been suppressed from the initial list because they had an open opportunity, for example. * Add them to the list [here](https://docs.google.com/spreadsheets/d/1jW_0CI8TNdVnxyH07Pd6KdVHXZX1YuI_wCDgrErKXjw/edit#gid=659546690) * The first email send for this group will take place on **Monday, March 4** ## Outreach Sequences * Thanks to @bwilliamson @Adam.Pestreich for identifying and implementing best practices and "what is working" in these sequences! We will continue to iterate as the sequences are used :) * [Best practices for lead flows - high vs. low touch](https://docs.google.com/document/u/1/d/1qLptBRhiaRef6d-6hFFEHuRWdc6YtrRnmSbEnfzoGMo/edit) - thanks @monaelliott! ***Approved High Touch*** * [`MASTER | *High* Just Commit - NORAM`](https://app1a.outreach.io/sequences/2284) * [`MASTER | *High* Just Commit - APAC`](https://app1a.outreach.io/sequences/2335) * [`MASTER | *High* Just Commit - EMEA`](https://app1a.outreach.io/sequences/2334) ***Approved Low Touch*** * [`MASTER | *Low* Just Commit - NORAM`](https://app1a.outreach.io/sequences/2308) * [`MASTER | *Low* Just Commit - APAC`](https://app1a.outreach.io/sequences/2337) * [`MASTER | *Low* Just Commit - EMEA`](https://app1a.outreach.io/sequences/2336) ***Diagram of Sequences*** - thanks @jburton for visualizing the flow! ![image](/uploads/59bfa6cdd6036ece4cd7150f692d08b8/image.png) ## Additional Links * [Meeting Recordings](https://drive.google.com/drive/u/1/folders/147CtTEPz-fxa0m1bYxZUbOPBik-dkiYV) - what's currently in here is syncs with XDR team re: technically surfacing the leads & Outreach updates
epic