## Overview of *Increase Operational Efficiencies* Epic **Campaign Sunset: September 2020** **Reason for Sunset: Shifting focus to segmentation campaigns** This is the parent epic, organizing the action items, key dates, and execution for the **Increase Operational Efficiencies** campaign aligned to Force Management value driver, launch date `August 23rd, 2019`. * Budgeted Cost: `$400,000` ## [Live Campaign Page >>](https://about.gitlab.com/just-commit/lower-tco/) ## [Campaign Brief >>](https://docs.google.com/document/d/1H3pfX7nJk_LIF5tr_1ZnpPulyeCFT499Y3F8_qfWFPo/edit) ## UTM for tracking URLs * Overall utm_campaign is `operationalefficiencies` * More on [when](https://about.gitlab.com/handbook/marketing/marketing-sales-development/online-marketing/#url-tagging) and [how](https://docs.google.com/spreadsheets/d/12jm8q13e3-JNDbJ5-DBJbSAGprLamrilWIBka875gDI/edit#gid=0) to use UTMs * Any questions? ping @mnguyen4 in the [#digital-marketing slack channel](https://gitlab.slack.com/messages/CDZ6KGWUX).## Links ## :link: Links * [Marketo Program - cohort campaign](https://app-ab13.marketo.com/#PG3388A1) * [SFDC Campaign - cohort campaign](https://gitlab.my.salesforce.com/7014M000000CyiL) * [Pathfactory track](https://gitlab.lookbookhq.com/authoring/content-library/recommend/26947) (WIP) ## Target persona * **Level**: Director, manager, tools group, IT platforms (people in charge of toolchains and supporting dev environments in enterprises) * **Function**: Development, DevOps, IT Ops ## Key Timeline Dates Aug. 23: * [x] [Landing page complete](https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/issues/1272) - (DMP) * [x] [Pathfactory target track built](https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/issues/1242) - (DMP/MPM) * [x] [Nurture sequence content outlined](https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/issues/1298) - (MPM) * [x] [Campaign tracking set-up](https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/issues/1274) - (MPM) * [x] [Organic social issue created](https://gitlab.com/gitlab-com/marketing/corporate-marketing/issues/1029)(MPM) * [x] [First email created for nurture sequence](https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/issues/1316)(MPM/DMP) Aug. 30: * [x] All emails created and added to nurture sequence (MPM/DMP) (https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/issues/1298) * [x] MVC of Media Plan complete (ROI DNA)