**Aligns to CMO Q3-23 OKR** ## Purpose/objective The purpose of the lightning strike is to generate buzz that creates awareness using a cross-functional GTM plan. The topic of Q3 is security/compliance because a) it drives Ultimate revenue b) is top-of-mind across IT c) continues to face pressure to act now given new regulations. ## Timing The lightning strike should kick off around the September Commit, continue with the October Commit and potentially have added content/news with the virtual Commit that follows in November 2022 or January 2023. The Commit event will not be solely devoted to Security/Compliance but should include some complimentary content and cross-promotion.