FY21-Q3 Deploy Product Analytics (Telemetry) for GTM Motion
**Objective**: Deploy Telemetry data for Sales and Customer Success teams to understand their customers' usage of GitLab.
**STATUS:** Missed objective; we are piping in License usage to Salesforce and Gainsight for roughly 40-50% of customers. We were unable to attain product analytics goals.
**KR**: Pipe in Seat Link, Usage Ping, and dot-com customer data into Salesforce
**KR**: Pipe in Seat Link, Usage Ping, and dot-com customer data into Gainsight
**KR**: Develop basic Salesforce reporting
**KR**: Develop basic Gainsight reporting
**KR**: Ensure delivery of basic Salesforce and Gainsight enablement
### Workback Plan
### Q4
See FY21-Q4 Deploy Product Analytics in GTM Motion [workback plan](https://gitlab.com/groups/gitlab-com/-/epics/1013#workback-plan).
### Q3
* [ ] 2020-10-31 [FY21 Q3 OKR Customer Metrics Improvements](https://gitlab.com/gitlab-com/customer-success/okrs/-/issues/78) - DRI: @jwoods06
* [x] 2020-10-31 - Confirm data is piping into Salesforce (Seat Link) - DRI: @jdbeaumont
* [ ] 2020-10-31 [Determine how we will create and pass granular, time-frame oriented data for trend analyses](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/1680)
* [ ] 2020-10-31 [Data/Product Analytics/Ops to collaborate on Wave 3 Product Analytics asks](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/1681)
* [ ] 2020-10-30 [Standardize data models to enable XMAU self-service dashboarding](https://gitlab.com/groups/gitlab-data/-/epics/156) - DRI: Data Team
* [ ] TBD - [Customer Product Usage Data Investigation](https://gitlab.com/groups/gitlab-data/-/epics/130) - DRI: Data Team
* [ ] TBD - [GitLab.com <> Customers, License, Zuora Integration](https://gitlab.com/groups/gitlab-org/-/epics/3602) - DRI Telemetry Team
* [x] 2020-10-22 Identify [top 3 data blockers](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/1721) and determine resourcing required
* [x] 2020-10-22 [Identify top 5 blockers](https://docs.google.com/document/d/17dw3qpX5PbvF_WwQXNEQuCPqGUcng1zy85R-2fIL1k8/edit#heading=h.moy7iwcpwxht)
* [ ] 2020-09-17 [Telemetry to create Events Dictionary](https://gitlab.com/groups/gitlab-org/-/epics/4174) so all metrics are defined - DRI: Telemetry Team
* [ ] 2020-08-15 - [CRO KR: 100% of portal data is visible in SFDC
](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/889) - DRI: @jbrennan1
* [x] 2020-08-20 - Refine [Telemetry data to pipe into Salesforce](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/982) - DRI @jdbeaumont
* [x] TBD - [License Usage App Beta Testing and Feedback](https://gitlab.com/gitlab-com/sales-team/field-operations/systems/-/issues/912) - @jbrennan1
* [x] 2020-08-12 - [License Usage App MVC](https://gitlab.com/gitlab-com/sales-team/field-operations/systems/-/issues/911) - DRI: @jbrennan1
### Q2
* [x] 2020-07-31 - Develop FY21-Q3 plans for syncing the remaining critical Telemetry metrics into Salesforce and Gainsight
* [x] 2020-07-25 | actual: 2020-07-31 - [Ship master table from Sisense to Salesforce](https://gitlab.com/groups/gitlab-data/-/epics/108)
* [x] 2020-07-25 - [Sisense To SFDC: Master Subscription Product Usage Table Schema
](https://gitlab.com/gitlab-com/sales-team/field-operations/systems/-/issues/772)
* [x] 2020-07-10 - Complete documentation of [piping Telemetry into Salesforce](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/982)
* [x] 2020-06-24 - [Equivalent of version data for dot-com customers](https://gitlab.com/gitlab-data/analytics/-/issues/4041)
* [X] [MVC of dot-com Sisense dashboard](https://gitlab.com/gitlab-data/analytics/-/issues/5236)
* [x] 2020-06-02 - Confirm [architecture of Telemetry data into Salesforce](https://gitlab.com/gitlab-com/sales-team/field-operations/systems/-/issues/484)
* [x] 2020-05-28 - [Replicate version app data in Sisense](https://gitlab.com/gitlab-data/analytics/-/issues/4488)
* [x] 2020-05-26 - Telemetry OKR is finalized with requirements - [CRO Org Needs: Telemetry](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/982)
* [x] 2020-05-04 - [Complete CRO Org Telemetry Feedback Memo](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/738)
* [x] 2020-04-15 - [Develop Gainsight flow diagram](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/869)
* [x] 2020-04-14 - Complete CSM DPIA
* [x] 2020-03-10 - Begin collecting Telemetry feedback for CRO Org
epic