# **Overview** All child epics and issues pertaining to SKO 2021 will live under this epic. Check out this brief [**video overview**](https://drive.google.com/file/d/1cpbDen1WwaniDSlONOOeqRipX01t1atr/view?usp=sharing) to learn more about SKO epics, issues, and milestones. ## Key Dates & Documents * **Dates**: Feb 8-11, 2021 * **Location**: Virtual * **Website**: TBD * **budget tag**: 2021SKO * **[SKO issue template](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy22-sales-kick-off/-/issues/new?issuable_template=SKO_issue_template)** * **[Sales Kick Off 2021 Planning Notes doc](https://docs.google.com/document/d/1M-N-IOZWIEnvHmwvabv3ZeDir6iygopSgxU0qiK9f3Q/edit?usp=sharing)** * **[Draft agenda](https://docs.google.com/spreadsheets/d/1pvO3y8BMTtA6rL78YUMaOzl-R8J2KCIAF5ew4Piuvfg/edit?usp=sharing)** * You must register for the event. Registration to launch Jan 2021. ## SKO Planning Core Team - Events (@Emily, @lconway, @echin) - Field Enablement (@monicaj, @dcsomers) - Channel/Partners (@ecepulis) - Product Marketing (@cblake) - Field (@cheriholmes) ## **High-Level Project Plan** * [x] Mar: Finalize short list of properties * [x] Apr/May: Finalize preliminary budget * [X] May: Begin bi-weekly planning core team meetings * [x] May: Obtain budget approval * [X] May: Finalize venue selection and contract * [X] 12-May: FY21 SKO & Partners planning kick-off * [X] 8-Jun: Announce to Sales * [X] May/Jun: Determine partner participation * [X] Jun: Skeleton agenda created * [x] Jul: Begin content planning * [x] 17-Jul: Finalize theme and overarching SKO objectives. `PEAK PERFORMANCE` * [x] 17-Jul: Define and schedule exec team checkpoints * [x] Aug: All video and media requests planned and requested * [ ] Aug: Breakout session planning * [x] Aug: Last call for pre- and post-SKO meeting/logistics requests * [x] Sep: Finalize breakout content, speakers, etc. * [ ] Oct: Finalize keynote outlines (including key FY22 investment themes, priorities, strategic initiatives, etc.) * [ ] Nov 9th: Launch SKO registration * [x] 13-Nov: Go/no-go decision on physical vs. virtual SKO * [ ] Nov: All SKO speakers confirmed (including customer speaker) * [ ] Dec: Timed run-throughs scheduled ## Virtual event content deadlines (DRI @echin) [Speaker and DRI deadlines](https://docs.google.com/spreadsheets/d/1pvO3y8BMTtA6rL78YUMaOzl-R8J2KCIAF5ew4Piuvfg/edit?usp=sharing) # **Milestones** | **Milestone** | **Actions** (not an exhaustive list) | | ------ | ------ | | **[SKO 2021 Planning Milestone 1<br>(end of Jun 2020)](https://gitlab.com/groups/gitlab-com/-/milestones/213)** |- High-level SKO planning milestones confirmed<br>- High-level SKO objectives confirmed<br>- SKO theme selected --> pushed to 2020-07-17<br>- Skeleton SKO agenda created<br>- SKO partner participation plans confirmed<br>- Budget review | | **[SKO 2021 Planning Milestone 2<br>(end of Aug 2020)](https://gitlab.com/groups/gitlab-com/-/milestones/214)** |- Keynote agenda finalized<br>- High-level plans for Table It-like activity confirmed<br>- Customer and partner speaker search under way<br>- SKO back-up plan (e.g. virtual delivery) finalized<br>- Hybrid / live streaming plans outlined<br>- Breakout session planning under way<br>- Communications plan drafted<br>- Multimedia requests/requirements finalized<br>- Inventory of pre- and post-SKO meetings finalized<br>- Budget review | | **[SKO 2021 Planning Milestone 3<br>(end of Sep 2020)](https://gitlab.com/groups/gitlab-com/-/milestones/215)** |- SKO pre-work plan finalized<br>- SKO keynote outlines drafted<br>- Budget review | | **[SKO 2021 Planning Milestone 4<br>(end of Nov 2020)](https://gitlab.com/groups/gitlab-com/-/milestones/216)** |- 13-Nov: Go/no-go decision on physical vs. virtual SKO<br>- Table It-like activity finalized<br>- Customer speaker/s confirmed<br>- All SKO speakers confirmed<br>- Final content reviews<br>- Budget review | | **[SKO 2021 Planning Milestone 5<br>(end of Dec 2020)](https://gitlab.com/groups/gitlab-com/-/milestones/217)** |- TBD<br>- Budget review | | **[SKO 2021 Planning Milestone 6<br>(end of Jan 2021)](https://gitlab.com/groups/gitlab-com/-/milestones/218)** |- Final run-throughs<br>- Budget review | ### Logistics Timeline: https://docs.google.com/spreadsheets/d/1T3Mv8W8y1-_OeH9MjNXLgzbZvt0FCv7jd9Ebywz48ps/edit#gid=0 # **SKO Planning Categories** See the corresponding epics below. --- ### Budget Proposal link: https://docs.google.com/spreadsheets/d/1MKjv7d_mONgLyvk_KN4yUgSMH4cE_-dGs92Egs2odjY/edit#gid=0 --- **[Commercial Sales Team Breakout Sessions workback planning doc](https://docs.google.com/spreadsheets/d/1d_x2SAF-G73afMclnlM62JTiQ1i444vdP7tg4XH5XDk/edit#gid=1431398002)**