## Survey launch date: January 14, 2020 ## Report launch date: May 18, 2020 Final for content review: https://gitlab.com/gitlab-com/www-gitlab-com/-/issues/7018 Content DRI: @vsilverthorne ## Survey creation * [x] interview stakeholders * [x] create survey rough draft (https://docs.google.com/document/d/1rnoO0pPwjw7cBhhS_T-cyWYrvyhL8376juMW-b7vNnY/edit?usp=sharing) * [x] have stakeholders review * [x] discuss title change https://gitlab.com/gitlab-com/www-gitlab-com/issues/5805 * [x] enter survey in Qualtrics (See stakeholder input here: https://gitlab.com/gitlab-com/www-gitlab-com/issues/5582O ## Survey rollout * [x] Survey is here: https://gitlab.fra1.qualtrics.com/jfe/form/SV_3yBJ72xIvbi8YrH * [x] Debut at Commit https://gitlab.com/gitlab-com/www-gitlab-com/issues/5747 * [x] Work with social on internal/external sweeps/promotion - Target date 2/1/20 https://gitlab.com/gitlab-com/www-gitlab-com/issues/5717 * [x] Embed survey on a GitLab page for UTM/tracking/ease of sweeps https://gitlab.com/gitlab-com/www-gitlab-com/issues/6293 * [x] Blog post to announce survey/sweeps on 2/3/20 https://gitlab.com/gitlab-com/www-gitlab-com/issues/6272 * [x] Loop Luke in on survey to start design discussion https://gitlab.com/gitlab-com/www-gitlab-com/issues/6362 ## Survey promotion/sweeps * [x] Sweepstakes prizes https://gitlab.com/gitlab-com/www-gitlab-com/issues/5748 * [x] Add Gleam tool for survey management https://gitlab.com/gitlab-com/marketing/marketing-operations/issues/1705 * [x] Social promotion https://gitlab.com/gitlab-com/www-gitlab-com/issues/5717 * [x] Request survey promotion through GitLab email https://gitlab.com/gitlab-com/marketing/digital-marketing-programs/issues/2145 * [x] Request survey promotion on the GitLab home page https://gitlab.com/gitlab-com/www-gitlab-com/issues/6383 ## Survey Results * [x] Close survey after 2/29/20 ETA - closed 3/3 * [x] Analyze results ETA: in process here - https://docs.google.com/document/d/11ZzWqTk5gLEluvgrMfj3-8zhFyca7uIlmg00BH1M09c/edit?usp=sharing * [x] Create and circulate rough draft of results * [x] Meet with Luke re: design * [x] Meet with PR/social about results/promotion plans * [ ] Release date May 18 ## Resources [Brainstorm doc](https://docs.google.com/document/d/1WKYNZJqG95CDMcB3ttRrSLhTuVy8rRs4OwQY-gzpPCM/edit)