**2021-07-19 update:** Technical and staff availability have moved the first two posts' publishing dates but the series is on track to meet its goal of keeping a GL 14 heart beat through to Commit. As part of the [GitLab 14 Launch](https://docs.google.com/spreadsheets/d/1cbUdO-ZFghD1pySbLnuLzxmraNhhSbZHc6tKk4z63Fw/edit#gid=224403174), this epic is to organize a PMM-authored blog series with these dates and topics: - [x] [2021-07-20 Built-in security](https://gitlab.com/gitlab-com/www-gitlab-com/-/issues/12056) - [x] [2021-07-21 Visibility into DevOps](https://gitlab.com/gitlab-com/www-gitlab-com/-/issues/12057) - [x] [2021-07-29 Velocity with confidence](https://gitlab.com/gitlab-com/www-gitlab-com/-/issues/12058) The epic's 2021-11-01 due date allows for: - [x] [2021-08-06 Report on performance](https://gitlab.com/gitlab-com/www-gitlab-com/-/issues/12059) - [ ] a refreshed look at performance 2021-11-01, because promotion of this and related content has happened since That will include a week+ of data per post, both after publishing and after promotion. The Content team's regular quarterly review will also capture more data at a later date. ## Blogging notes from Inbound and Content teams: The Inbound Marketing team prioritizes requests that drive results and meet our [goals of generating organic traffic and inquiries](https://about.gitlab.com/handbook/marketing/inbound-marketing/#goals). Generally speaking, engineering blog posts that are tutorials/how-tos or which share how we built or debugged something, are popular with our audience. **If your proposed blog post is aligned with our [Attributes of a successful blog post guidelines](https://about.gitlab.com/handbook/marketing/blog/#attributes-of-a-successful-blog-post), you can skip straight to your [proposal](#proposal).** If you are pitching something outside of those guidelines, please fill in the below to help us prioritize. You can check out [examples of high- and low-performing blog posts to help with your rationale](https://about.gitlab.com/handbook/marketing/inbound-marketing/content/editorial-team/#top-performing-blog-posts). **Goals these posts will fulfill:** - [x] Drive traffic to our website - [x] Convert traffic into leads - [x] Thought leadership/share expertise