FY21 Sales Kick Off
[**FY21 Sales Kick Off Planning doc**](https://docs.google.com/document/d/16PsAlyzq2seY2I10JAK9ANm6fPxtVJ_fOZpeiBhGWJc/edit)
[**Draft agenda**](https://docs.google.com/spreadsheets/d/1bN56qrOHrJT6FbvyF7Kz0nC6DBXDLxLYyw8REWoSprU/edit?usp=sharing)
* url: https://about.gitlab.com/events/SKO21/ (not live yet)
* **Date**: Feb 10-Feb 13
* **Location**: Sheraton Vancouver Wall Centre, 1088 Burrard St, Vancouver, BC V6Z 2R9, Canada
* Everyone must book their own travel. We will book lodging for everyone.
* You must register for the event. Registration to launch Nov 15th.
**High-Level Project Plan**
* [x] Mid July: Obtain approval from McB and Todd to proceed
* [x] Early Aug: Site visit
* [x] Mid Aug: Finalize preliminary budget (target date 2019-08-13)
* [x] Obtain budget approval
* [x] 2019-08-19: Finalize venue selection and contract
* [x] Late Aug: Announce to Sales
* [x] Early Sep: Core team kick off meeting
* [X] 2019-11-01: Agree on high-level project plan and key milestones
* [X] 2019-11-08: Finalize workback plan for all key workstreams/issues
* [x] 2019-11-05: Launch SKO registration
* [x] 2019-12-06: Content outlines and abstracts due
* [x] 2020-01-06: First draft of content due
* [ ] 2020-02-03: Final content due
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### Content timeline:
* **Nov 4th** week of - issues created for all content sessions + assign DRI's
* [**Opening Keynotes**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/12) DRI: Ashish
* [**Keys to winning**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/7) DRI: Somers
* [**Partner Participation & Session**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/8) DRI: Tina
* [**CRO Staff Level Up Panel Discussion**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/6)
* [**Customer Speaking Session**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/11) DRI: Kim + Libby
* [**Day 2 Opening**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/28) DRI: Sakamoto
* [**Meta-Issue for Enablement Breakout Sessions**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/19) DRI: Tanuja Paruchuri (COM Sales), Eric Brown (ENT Sales), Kris Reynolds (Customer Success)
* [**Breakout Sessions 1**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/5) Articulating and Selling the GitLab Vision & Buyer Journey
* [**Breakout Sessions 2**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/1) Competitive Q&A sessions facilitated and led by Product Marketing
* [**Breakout Sessions 3**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/4) Command of the Message and/or MEDDPICC-based role play-based training sessions facilitated by the Sales & Customer Enablement team
* [**Breakout Sessions 4**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/3) Selling skills role play-based training sessions facilitated by the Sales & Customer Enablement team
* [**Breakout Sessions 5**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/2) Selling skills role play-based training sessions facilitated by the Sales & Customer Enablement team
* [**FY21 SKO: Table It!**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/20) DRI: Somers until 17-Jan, John Blevins after that
* [**FY21 Birds of a Feather Lunch Discussions**](https://gitlab.com/gitlab-com/marketing/sales-kick-off/fy21/issues/29) DRI: TBD
* **Dec 6** Content outlines and abstracts due- Outline of all talks due + speaker bios
* **Jan 6th** first draft of decks due - (begin deck feedback cycle)
* **Jan 21st** next draft of sessions due, plus rehearsals start
* **Feb 3rd** Final decks due plus timed run-throughs
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### Logistics Timeline:
https://docs.google.com/spreadsheets/d/1bN56qrOHrJT6FbvyF7Kz0nC6DBXDLxLYyw8REWoSprU/edit#gid=79282688
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SKO issues organized into the following epics (see links below):
* FY21 SKO Logistics Planning
* FY21 SKO Content
epic