## Objective Enable customers to frictionlessly contribute to GitLab and increase the value of the contributions over time. ## Description [MRARR](https://about.gitlab.com/handbook/engineering/performance-indicators/#mrarr) is a new Engineering performance indicator measuring how active our biggest customers are contributing to GitLab. We believe the higher this number the better we'll retain these customers and improve product fit for large enterprises. We have an ambitious [3 year target of raising MRARR](https://about.gitlab.com/company/strategy/#2-build-on-our-open-core-strength) from 5,260,000 to 1,000,000,000 MR$. MRARR is a pillar of the Open Core Strategy which differentiates GitLab from its competitors by making it easy for collaboration and contributions from our customers. ### Workstreams Three workstreams create the foundation to grow MRARR - Mature the measure => https://gitlab.com/gitlab-org/quality/contributor-success/team/-/issues/4 (**Quality & Data Engineering**) - Build partnerships in **Marketing** => https://gitlab.com/gitlab-com/quality/contributor-success/-/issues/19 - Build partnerships in **Customer Success** => https://gitlab.com/gitlab-org/quality/contributor-success/team/-/issues/48 - Streamline contribution process through automation and resources - Automation improvements => https://gitlab.com/groups/gitlab-org/-/epics/1327 - Consolidate and build Community Contribution resources => https://gitlab.com/gitlab-org/quality/contributor-success/team/-/issues/38 (MR Coaches through **Engineering**)