## 🙌 Overview of _[Jenkins]_ Integrated Campaign Epic This is the parent epic, organizing the epics to and issues for the Jenkins competitive 3.0 integrated campaign, launch date `November 16, 2020`. The related issues will be included below (upon rollout of the campaign) with _DRIs, due dates, and labels_ assigned appropriately. _Please see related issues for details related to their respective purposes - this epic will be used for high level communication regarding the integrated campaign._ ## Team * Marketing Programs: @aoetama and @jgragnola * Digital Marketing: @lstinson * Content Marketing: @cbuchanan * Product Marketing: @parker_ennis * Competitive Intelligence: @mskumar @abell2 * Customer reference: @FionaOKeeffe @jlparker * Technical Marketing: * Evangelism: * Growth Marketing: @ncregan * Web Design/Dev: * SDR: @mlebeau * Organic Social: ### [Campaign Execution Timeline (GANTT) >>](https://docs.google.com/spreadsheets/d/1JFHjP1jHtYLCiZH-2pMN9Fx6_llYY1O7ZpjV2qYbKrw/edit#gid=1426779885) - Owned by MPM ### [Campaign Brief >>](https://docs.google.com/document/d/1j_hfNmm6Eifa33rFqPjnupE1w9CjlJTw2mAL6-y2Dv0/edit#heading=h.6jynaot9cbnq) ### [Google Drive >>](https://drive.google.com/drive/u/0/folders/1pDm7i1s202mkENf-ECNW73tHObed6emA) ## Primary and Secondary Offers (by persona) ### [Live Primary Campaign Page : Manager Persona >>](https://about.gitlab.com/compare/jenkins-alternative/) _`LIVE 2020-11-09`_ ### [Live Primary Campaign Page : Practitioner Persona >>](https://page.gitlab.com/gitlabci-vs-jenkins-demo.html) _`LIVE 2020-11-12`_ ### [Live Secondary Campaign Page : Manager Persona >>](https://page.gitlab.com/resources-builtin-ci-demo-2020.html) _`LIVE 2020-11-12`_ ## 🔗 UTM for tracking URLs * Overall utm_campaign - `cicdcmp2`, i.e. **`utm_campaign=`** [determine UTM with DMP] * More on [when](/handbook/marketing/marketing-sales-development/online-marketing/#url-tagging) and [how](https://docs.google.com/spreadsheets/d/12jm8q13e3-JNDbJ5-DBJbSAGprLamrilWIBka875gDI/edit#gid=0) to use UTMs ## ⚡ Quick Links * [Marketo Program: Manager persona primary campaign page](https://engage-ab.marketo.com/?munchkinId=194-VVC-221#/classic/PG3510A1) * [Marketo Program: Practitioner persona primary campaign page](https://engage-ab.marketo.com/?munchkinId=194-VVC-221#/classic/PG6894A1) * [Marketo Program: Manager persona secondary campaign page](https://engage-ab.marketo.com/?munchkinId=194-VVC-221#/classic/PG6616A1) * [SFDC: Manager persona primary campaign page](https://gitlab.my.salesforce.com/7014M000001ll99?srPos=0&srKp=701) * [SFDC: Practitioner persona primary campaign page](https://gitlab.my.salesforce.com/7014M000001dlvz?srPos=0&srKp=701) * [SFDC: Manager persona secondary campaign page](https://gitlab.my.salesforce.com/7014M000001dkRe?srPos=0&srKp=701) * [Sisense Overview Dashboard](https://app.periscopedata.com/app/gitlab/631669/WIP:-Integrated-Campaigns-Overview-Dashboard) ## 👥 Target persona **[Target Persona & Positioning Matrix](https://docs.google.com/spreadsheets/d/1JFHjP1jHtYLCiZH-2pMN9Fx6_llYY1O7ZpjV2qYbKrw/edit#gid=189445634)** * **Level:** Manager | Practitioner * **Function:** App, Dev | Software developer, DevOps engineer, Dev team lead