FY21-Q4 Product Analytics - Deliver SCM/CI/DevSecOps Use Case Measures to Gainsight/Salesforce
**Objective**: Basic instrumentation of 5-7 metrics for each SCM, CI and DevSecOps with at least 1 in Ultimate (e.g., dependency and container scanning jobs for Secure). **STATUS:** Missed OKR * [x] **KR** Product: 5-7 key metrics instrumented and operationalized for each of the following use cases: SCM, CI and Security/DevSecOps * [Expand with wave 3 metrics](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/1681) - **KR achievement: 100%** * [ ] **KR** Data KR 4-1: Create a high-level data design for the Dimensional Model to support Salesforce, Gainsight, and Customer Product Activity Dashboard with 1 activity FACT and 5 drillable DIMENSIONS. - **KR achievement: 0%** * Design and publish a Level 2 Dimensional Model ERD that will solve for a variety of product activity reporting and analysis, with data sourced from GitLab SaaS and Self-Managed activity data. * [ ] **KR** Data KR 4-2: Identify and prioritize the Top 5 Product Data Quality problems with a standard template to be used for current and future Data Quality issue management. - **KR achievement: 0%** * Identify, quantify ($$ impact), categorize, and prioritize the top 5 data quality problems blocking development of a trusted product analytics solution. * [ ] **KR** Sales Systems: Product usage data is [integrated and into and displayed in Salesforce](https://gitlab.com/gitlab-com/sales-team/field-operations/systems/-/issues/1095) - **KR achievement: blocked** * [ ] **KR** Customer Success Ops: Product usage data is [integrated and into and displayed in Gainsight](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/1733) - **KR achievement: blocked** * [ ] **KR** Customer Success Ops: Operationalize data via creation of Gainsight reports and basic automation (license use, lack of feature use CTAs) with enablement for X% - [issue](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/1733) - **KR achievement: blocked** <br> ### Q4 Workback Plan As the [Product Analytics working group](https://gitlab.com/gitlab-com/www-gitlab-com/-/merge_requests/64363), we are working toward improving Product Analytics visibility and understanding for an excellent customer experience, leading to higher retention and expansion. * **[Workback Plan](https://docs.google.com/spreadsheets/d/1i2beTNN6K_A9zYD0ABQv1ZC5i7-VBUo7Zty6gHp56XE/edit#gid=0)** ### What This MVC Delivers Shortfalls: we recognize and acknowledge this will be an agile vs. waterfall approach where we will encounter data discrepancies. However, by delivering basic metrics, we believe that enables the following to be true: * Enabling the field to get used to a new process of reviewing customer usage data * Enabling TAMs to [label self-managed instances](https://gitlab.com/gitlab-com/sales-team/field-operations/sales-operations/-/issues/1737) so when we do have a more robust data model, we can leverage this labeled data * It gives us several months to uncover data issues we wouldn't have otherwise found (i.e., [certain customer instances are not linked to their licenses](https://gitlab.com/gitlab-data/analytics/-/issues/7207)) * We can begin running sensitivity analyses on SCM, CI, Secure metrics on their impact on revenue
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