Part 2: Recommendations for Fulfillment - Start a GitLab trial

JTBD: When creating a new account, I want to start a trial, So I can test GitLab.com Gold features.

The improved free trial sign-up experience for GitLab.com (SaaS) users issue goes a long way to solving some of the major friction points. The main things uncovered by the Start a Trial JTBD are below:

Friction Point	Problem	Proposed Solution
Marketing Trial Page	- Tabbed approach on the marketing trial page can be confusing.	Free trial signup flow improvements: homepage
Registration Page	- Social Sign-On is not consistent across third-party apps. - First & Last Name input fields consistency.	- Survey of User Registration Social Sign-on flows - Research consistent/inclusive form naming input
Gitlab.com Email Confirmation	- We take the user away to confirm their email and increase the risk of them dropping out of the trial funnel.	Replace current email confirmation flow with a 'soft email confirmation flow'
Customer Portal	- We take the user away from GitLab.com and into the customer portal with a change of URL and visual styling. - We ask users to confirm their email for a second time on the Customer Portal, leading to a broken sign up flow. - We do not explain the difference between a Personal Account and Group when applying a Trial.	The improved free trial sign-up experience for GitLab.com (SaaS) users issue tackles most this
Successful Trial Application	- This page is underwhelming and requires further iteration for both User Settings > Billing Page and Group Billing Page.	The improved free trial sign-up experience for GitLab.com (SaaS) users issue starts to tackles this but more iteration is needed.