Switch mvn/mvnw build method from compile to install

What does this MR do?

We must mvn install to ensure necessary cross-dependencies are present, such as multi-module projects. this adds some overhead so we also change the default behavior of MAVEN_CLI_OPTS to skip tests, as is reflected in License Management handling, too

What are the relevant issue numbers?

https://gitlab.com/gitlab-org/gitlab-ee/issues/10564

Does this MR meet the acceptance criteria?

• Changelog entry added
• Documentation created/updated for GitLab EE, if necessary
• Documentation created/updated for this project, if necessary
• [-] Documentation reviewed by technical writer or follow-up review issue created
• Tests added for this feature/bug
• Job definition updated, if necessary
  • Auto-DevOps template (also in CE)
  • Job definition example
  • CI Templates (to be removed)
  • Vendored CI Templates (also in CE)
• Conforms to the code review guidelines
• Conforms to the Go guidelines
• Security reports checked/validated by reviewer