New Service Ping (xMAU) metric - UMAU
Summary
As per the discussion in gitlab-org/gitlab#333708 (closed), the business would like to create a new UMAU metric.
The metric is defined by:
- These are users that have a
last_activity_on
date within the past 28 days. - Noting that
last_activity_on
encompasses a broader set of actions and is a more inclusive measure of active users (picks up active users even when they are not using the UI). - This metric indicates any level of activity.
As a result of this new metric, we will need to rename the existing UMAU
metric to UMEU
- "unique monthly engaged users".
Data Team Issue
The downstream work by the data team will be conducted in: https://gitlab.com/gitlab-data/analytics/-/issues/11662
Edited by Amanda Rueda