Secure - Threat Insights group - North Star Metrics
⭐ ️ North Star Metric
📖 Background and Overview
▶ Define your product feature's key benefit/value to customers
🥅 Define north star metric that quantifies delivery of this "must have" value
- Once defined, please review with this checklist and iterate if needed
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Does this support sustainable revenue growth? -
Does this reflect customer getting value? -
Does this measure progress?
- Why do you pick this north star metric for your feature/group/stage?
❗ What do you need from the Telemetry/Data team?
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The data is available but I need analytics to visualize/re-structure -
The data is not available and I need to implement tracking -
I don't know, need help to check whether this data exists or not
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Please provide more details
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What is the data source for the proposed north star metric? (Link, Explanation of how this data is captured, etc)
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Who would be the best contact for the data source system? (Link or explanation)
🧩Answer these questions to provide more context
- Any alternative north star metrics you would consider, either because they are easier to get, or you are debating between that and the proposed NSM?
- Does your feature play a bigger role in initial purchase, retention, or expansion/upgrade?
- Does your feature play a bigger role in SMB sales, Enterprise sales, or both?
- What are some dimensions you would expect to slice/dice your north star metric? For example, by plan tier, by free/paid, etc.
- Are there any GitLab product features that are "downstream" or "upstream" to your product feature? For example, customers have to use feature A to use your feature, or once customers use your feature, they are more likely to use another feature.
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Please attach a mock-up, drawing, or chart in another system that will think will allow you to make a data-driven decision for the propose metric. Link: ______ -
Please provide an example of how you would use the mock-up or chart to make the data-driven decision.
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📈 Define Supporting KPI/metrics - [Optional]
- Once defined, please review with this checklist and iterate if needed
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Are these metrics an input into north star metric? -
By improving these, do you improve the north star metric?
Next steps (if any)
~"group::telemetry" devopsgrowth