Customer interviews walking through proposed .com paid signup flows

Problem

Given the large proposed change to the paid signup flow, we need all of the data points that we can get in determining whether the proposed .com paid signup flow is a positive change to users experience getting started with GitLab.

Solution

Interview at least 5 users and walk them through a prototype of the proposed .com paid signup flow. The prototype should include the following:

1. Selecting a paid package on about.gitlab.com
2. Creating a username and password
3. Filling in their profile information
4. Entering their credit card information
5. Completing paid signup and entering the product

Goal

Answer the following questions:

1. Do users accept a paid signup workflow in which user registration and paid package purchase are a part of the same process?
2. Does combining user registration and paid package purchase cause confusion given that the user is creating their username and billing entity in one workflow?

Will test 5 users each on the two versions of the prototype we are created (for a total of 10 participants).

Process

• Schedule users (using Respondent.io) (Deadline: 10/21/19)
• Write script (Deadline: 10/18/19)
• Conduct usability testing sessions (Deadline: 10/25/19)
• Pay users (Deadline: 10/28/19)
• Analyze videos (Deadline: 10/31/19)
• Document findings (Deadline: 10/31/19)

Participant criteria

Ten users users recruited using Respondent.io with the following criteria:

• Professional software developers or product managers that have used one of GitLab's major competitors (GitHub, Bitbucket, Azure DevOps)
• Not a current or past user of GitLab

Findings

View findings

Materials

• InVision prototype (Option 1: Group creation during signup)
• InVision prototype (Option 2: Create a placeholder group that the user configures during onboarding)
• Discussion guide
• Notes from customer interviews