[UX] Create a marketing header when user is on GitLab and not logged in
Problem
When a user is not logged into GitLab and visits an open source project, it is not apparent what the value of signing up for GitLab would be. In contrast, when a user is not logged into GitHub, github makes it very easy to navigate to find why GitHub is a valuable piece of the devops toolchain:
You can see from the image above that the user can easily navigate to find GitHub's pricing and ny relevent marketing data. Moreover, it is very easy for the user to register for a GitHub account directly from this header.
In contrast, GitLab simply displays the following:
There is no discernable way to see GitLab's value or the pricing structure in order to know if it is worth hosting my project on GitLab.
Hypothesis
By adding a marketing header to the product that guides users to gitlab's marketing and value pages we will increase the total number of signups and increase the number of valuable signups (meaning that those signups will convert at a higher rate). This channel will capture users that are more developer oriented and are actively engaged in developing software and as a result, the set of users captured from this channel will have an increased SpO and conversion rate in comparison to users from other channels.
Requirements
- Add a marketing header to all GitLab pages (that replaces the current header) when the user is on gitlab.com pages and not logged in.
- This page should allow users to explore relevent marketing pages, sign in and register.
- Users should not be able to sign up for a trial from this header.
- We should be able to track these users from header click to registration to conversion and any stages those users might utilize.
Proposed Solution
- Adjust the current logged out header to have a height of 72px and Regular Sized Links.
- Add in About GitLab + Dropdown, Pricing, Resources + Dropdown Links to the left side.
- Move Menu to the right side.
- Separate out Sign up and Login into two different CTA.
Proposed Design |
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