Review experiment cadence metric calculation and Growth product knowledge base to ensure consistency in calculation and reporting
Problem
In Q2 Growth engineering introduced a Growth development metric Growth experiment cadence
to measure experiments per engineer per month https://about.gitlab.com/handbook/engineering/development/growth/#experiment-cadence
Growth product managers maintain a knowledge base of experiments (planned, active, and concluded) on https://about.gitlab.com/direction/growth/#growth-experiments-knowledge-base
Let's compare and
- Update the experiment knowledge base
- Review and ensure the experiment cadence metric accurately reflects
For example, the cadence measures new experiments based on experiment feature flags being added to the codebase. In most cases when a change is made to an existing experiment this will not be counted as a new experiment. Often, this does not include variants or changes added to existing experiments. We need to ensure we are aligned on this and make process or reporting changes if necessary.
Steps
Confirm experiments knowledge base is up to date - this should list one row for each experiment run (at least in 2021)
https://about.gitlab.com/direction/growth/#growth-experiments-knowledge-base
-
Activation @jstava -
Adoption @mkarampalas -
Conversion @s_awezec -
Expansion @s_awezec (cc @gdoud)
Review knowledge base to confirm it is up to date with experiment feature flag status
Comparison based on Growth Experiment Knowledge base as at 2021-09-20
https://docs.google.com/spreadsheets/d/1wMCqx50YH5yPIVIGS5d-mzhwP_-Svr_6F3z8LXpD3WQ/edit?usp=sharing (GitLab internal)
Summary: 21 experiments listed in the knowledge base require updates
Walkthrough explaining how the spreadsheet was updated: https://www.youtube.com/watch?v=pAf0vwMIqHM
Please open a merge requests to update https://gitlab.com/gitlab-com/www-gitlab-com/-/blob/master/source/direction/growth/index.html.md
Links:
- Experiments in codebase https://app.periscopedata.com/app/gitlab/799224/Growth-experiment-cadence?widget=10640386&udv=0
- Experiments removed https://app.periscopedata.com/app/gitlab/799224/Growth-experiment-cadence?widget=12422147&udv=0
- Legacy experiments (before 13.7) https://app.periscopedata.com/app/gitlab/799224/Growth-experiment-cadence?widget=10640406&udv=0