"Growth-Deliverable" - Definition of "deliverable" for growth OKR
Goal: we want to have consistent definition for "deliverable" to measure progress for growth team
Consideration:
- "Deliverable" for growth may not be as large as typical feature product team
- But it shouldn't be too small and granular
- The primary goal for the deliverable OKR is to encourage team to increase velocity - at this stage, the team is still forming
- As the team grows and . matures, we should re-evaluate the definition and consider evolve the definition
Proposed definition:
- A growth deliverable should be a released feature or a launched effort that is expected to directly impact KPIs, improve external & internal customer experiences
Question:
- Should we include large UX research effort etc.?
Edited by Phil Calder