[WIP] FY23 Q2 Growth OKR

Context

Product FY23 Q2 OKR planning issue

OKR

Objective 1: Drive new team to aha moments and optimize signup flow

• KR1: Add structured events (or other approach determined to give the highest confidence with least dev investment) to the trial and registration flows to understand drop off and completion rates

Objective 2: Scale-up PQL and feature discovery moments and improve purchase experience

• KR1: Implement 5 member limit on the free SaaS tier with a goal of 6/22 rollout

• KR2: Generate X number of hand-raiser PQLs

• KR3: Launch X experiments aimed at improving conversion rate (billing discoverability & checkout flow)

• KR4: Implement tracking for self-managed purchase flow

Objective 3

Product analysis group @cbraza