Test simplified user registration page

Problem

As a user, signing up for GitLab requires too many fields up front. I feel like if I didn't have to fill in so many fields, and confirm my email address, I would be more likely to register as a user.

Solution

Test a version of the signup page that simplifies the signup page by splitting the information required into two different steps.

Step 1

URL: gitlab.com/users/sign_up

Step 2

URL: gitlab.com/users/sign_up/welcome

Details

• split registration and login page
  • Remove “Email confirmation”
  • Remove “I’d like to receive updates via email about GitLab”
  • For now we keep using the Fullname
• Remove social buttons from registration
• Roles to add:
  • Software Developer
  • Development Team Lead
  • DevOps Engineer
  • Systems Administrator
  • Security Analyst
  • Product Manager
  • Product Designer
  • Other

Concerns:

• old users would only have fullname
• We’d need to check that everywhere (e.g. profile updating page)
• Why we wanted it: for email marketing campaigns
• Upside: it reduces the number of fields
• Soft email confirmation
• Login on confirmation
• Remove marketing text and use GitLab Logo (to still have it on the right side)
• Ask about the role
• Change “Sign in with” to “Sign up with”
• Keep data on user completing the registration form and for the old flow we need data on whether they not confirmed their email address.
• Use snowplow to track how many users complete the new vs the old signup flow (we need to set a cookie for that)